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    Personal Branding Weekly – #1 Must Do to Accelerate Networking

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    A popular saying is that “Social Media is word of mouth marketing on steroids.”  Another is that Social Media amplifies your word of mouth.

    Both of these statements are true.

    The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. It must …

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    Posted in entrepreneurship, Networking, Personal Branding, Workplace Success

    Do These 5 Things to Market Yourself Well

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    Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

    Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity for …

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    Posted in entrepreneurship, Networking, Personal Branding

    Personal Branding Weekly – Should You Stay or Go?

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    In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …

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    Posted in entrepreneurship, Networking, Personal Branding

    Personal Brand Rebrand or Evolution?

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    Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you?

    Though you may have defined your personal brand earlier on, having decided on the niche or industry you want …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Personal Branding Weekly – Text – How to Add Your Branding

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    Everything we say or do represents our brand. We make an impression on others when we communicate with them, whatever way we do that. When you post your contact details on your webpage or people find them on your social media site, they will try to reach you personally. Some customers would prefer to text …

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    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    Staying Personal While Expanding Your Business

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    It’s every entrepreneur’s dream to build a business large enough that they cannot manage every aspect of it themselves. For the few people that do succeed at doing this, however, there are unexpected challenges. For starters, the larger your business is, the more difficult it is to maintain a personal touch. Large companies quickly acquire …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success

    Personal Branding Weekly – From Me to We

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    As a solopreneur or small business owner, you probably dream of making it big. Truly, who wouldn’t want to be up there with the big names such as Apple, Starbucks, Amazon, and so on? But of course, Rome wasn’t built in a day, so it’s okay to start small and work your way up to …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    For Personal Brands, It’s Self above Service

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    Service listings that is.

    Personal branding strategy to increase word of mouth

    Let me tell you the tale of the financial planner…..

    Hi, I’m Maria Elena and I’m a financial planner.  I provide 401Ks, stocks, bonds, mutual funds, SEPS, IRAs, I can help you with college planning and take care of all your financial needs.  …

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    Posted in entrepreneurship, Networking, Personal Branding, Workplace Success

    Personal Branding Weekly – The Quick and the Dead

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    Today’s consumers are always on the move, and they love to get hold of any information the fastest way that they can. If you have a potential customer with very limited time to listen to take in a sales pitch, what will you say to make a memorable impression? How are you going to create …

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    Posted in entrepreneurship, Networking, Personal Branding

    Personal Branding Weekly – Have Strings Attached Always

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    I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …

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    Posted in entrepreneurship, Personal Branding, Skill Development
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