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    Personal Branding Weekly – Have You Zombified Your Personal Brand?

    Boring Work photo from Shutterstock

    It’s not even been a month since the season finale of the television show, The Walking Dead, and I’m already missing it. If only that is what I was referring to in this headline, but it’s not. Last week I wrote about the Wacom customer service representative who was robotic and barely human as he cruised …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Personal Brands: Delivering on the Brand Promise

    Great Customer Service photo from Shutterstock

    Being on the other end of the phone when dealing with customer service representatives, is either a curse or a blessing. It’s a coin toss. One that quickly became a curse when I had to speak to a Wacom customer service rep.

    Many large company brands are striving hard for that “human engagement”. It’s evident in …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Personal Branding Weekly – Protect Yourself from Bad Company

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    We often write about how to keep our reputation clean to get the best opportunities or to be seen in the most positive and professional light.

    What happens if the company you work for has a bad reputation? What if they’re known for their poor customer service, poor human resource practices or bad business? How …

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    Posted in entrepreneurship, Skill Development, Workplace Success

    Personal Brands : 3 Ways to Avoid the Drama

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    Popular expressions, proverbs or sayings said in Spanish are known as dichos. A popular dicho is “guardar el drama para su mama”. Translated that means “save the drama for your mama.” For personal brands, that drama can be a reputation breaker – so save it for something or somewhere you’re not involved with coworkers, employers …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success

    Personal Branding Weekly – Don’t Post My Pic

    No Photos photo from Shutterstock

    Often this is an afterthought after a great weekend, great night out or out of town conference. We know and have more than enough material available to us about the impact this has on your personal brand and some great practices to implement to prevent embarrassing or professional devastating occurrences in the future.

    This time of year during …

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    Posted in entrepreneurship, Networking, Personal Branding, Workplace Success

    Personal Brands Fail When They Don’t Know Their Company

    Appreciate Team photo from Shutterstock

    I’ll say it again: Recognition is not the same as appreciation. It really isn’t.

    The focus in past years with employee recognition is on rewarding good performance. This could be in the form of verbal praise or tangible reward, and its purpose is to spur the employee’s actions to continue working at that high level. …

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    Posted in entrepreneurship, Skill Development, Workplace Success

    Personal Branding Weekly – Do You Sound Lame?

    Lame photo from Shutterstock

    If you’re using the words “sorry” and “thanks”, then you run the high risk of sounding lame. These two words are thrown around so haphazardly and without any genuine feeling that they rank as having negative effects on your personal brand much like “umms”, “you knows” and “stuff like that”.…

    Are you guilty of using

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    Posted in Brand Mystery, Career Resources, Education, SEO

    Personal Brand Promotion on Facebook

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    Facebook is a great platform to promote your personal brand. As a platform that was generally built as a place to interact with friends and make new ones, it is great ground to display your personal brand. Over the years, changes to Facebook have made it possible to increase your reach through advertising and marketing …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Personal Branding Weekly –Firm, Fair and Consistent

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    Special favors are always tough. They either erode your personal brand or put a finer point to it.

    At the age of 21 years old, I became a manager leading a team of 50+ people with four mid-level managers who reported directly to me. I was gifted some sage advice from a senior manager who …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success

    Personal Brands: Managing Third Party Validation

    Good Reputation photo from Shutterstock

    As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a great reputation does a lot for your business. In this digital age where a majority of consumers turns to online review sites and social networks …

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    Posted in entrepreneurship, Personal Branding, Skill Development
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