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    For Personal Brands, It’s Self above Service

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    Service listings that is.

    Personal branding strategy to increase word of mouth

    Let me tell you the tale of the financial planner…..

    Hi, I’m Maria Elena and I’m a financial planner.  I provide 401Ks, stocks, bonds, mutual funds, SEPS, IRAs, I can help you with college planning and take care of all your financial needs.  …

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    Posted in entrepreneurship, Networking, Personal Branding, Workplace Success

    Personal Branding Weekly – The Quick and the Dead

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    Today’s consumers are always on the move, and they love to get hold of any information the fastest way that they can. If you have a potential customer with very limited time to listen to take in a sales pitch, what will you say to make a memorable impression? How are you going to create …

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    Posted in entrepreneurship, Networking, Personal Branding

    Personal Branding Weekly – Have Strings Attached Always

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    I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Word of Mouth Starts by Owning Your Contacts

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    Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?

    Word of Mouth marketing starts by owning your contacts

    Even those born within this last minute, already have a handful of …

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    Posted in entrepreneurship, Networking, Personal Branding

    Personal Branding Weekly – Affirming Your Goals

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    It happens to every entrepreneur.

    Sometimes it happens several times a week or even a day.

    You question – why do I do what I’m doing?  Should I do what I’m doing? Isn’t it easier to just work for someone else?

    Business doesn’t have to be bad for these questions to arise.

    I know I’ve …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Personal Branding Weekly – Live from #OneCon

     

    This week I’m out with Constant Contact and Alignable at #OneCon.

    See you next week!

    Here’s the great tips and thoughts our authors shared last week that you might have missed.  Please take a moment to review these.

    Be Prepared for Job or Company Changes (But Not Worried) by Debra Benton Michelle Phan: Branding Tips…
    Read the Rest →
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    Posted in Career Development, entrepreneurship, Personal Branding

    Personal Still Needs To Be Professional

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    My favorite day of the week is Wednesday. 

    That’s the day we #brandchat.  That’s when I learn more from the BRANDidos (a term of endearment for those who participate in brandchat)  that I do any other resource.

    During one of our chats we discussed brandjacking. It can happen to a business brand and have a …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Personal Branding Weekly – Need to Know Who You Know

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    Somebody You Currently Work with can be a Valuable Connection.

    This could be a fellow employee if you work for a company or an organization. If you’re a solopreneur, it could be anyone that you work with whether it is as a client or not. If you and the front end cashier of dry cleaner …

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    Posted in entrepreneurship, Networking, Personal Branding

    Deliver the Bad News for a Great Brand Impression

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    I am an advocate of that “go for it” type drive. And, then beg forgiveness later if things fall apart.

    In this case – that simply wouldn’t work.

    Working with an organization a new marketing executive thought it would be fun to choreograph an entire marketing video around the hit song, Royals, by Lorde.  Everyone …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Personal Branding Weekly – Be the Host, Your Brand Benefits

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    Have you ever heard the statement – she’s the hostess with the mostest?

    You may think you’ve only heard kids saying it but, in truth, I’ve heard adults utter the phrase as soon as someone makes a comment about how good a hostess someone is.

    If you want your brand to stand out, then you …

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    Posted in Networking, Personal Branding, Skill Development
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