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    Personal Brands – The Authenticity of the Script

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    A common phrase used in customer service and satire alike, “my pleasure” can mean many things based on simple intonations and inflections further expanded upon by vocal timber, energy and body language. An entire novel can be written based on how the phrase is said. Because a lot of businesses feel these two words are …

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    Posted in Corporate Branding, Personal Branding

    3 Ways to Stay Authentic

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    I recently had the great pleasure of attending a VIP private performance with Pentatonix,  Platinum selling recording artists and two-time Grammy winning American a cappella group consisting of five vocalists: Avi Kaplan, Scott Hoying, Kirstin Maldonado, Kevin Olusola, and Mitch Grassi.  They are one of the most astute groups to engage and nurture a loyal …

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    Posted in People, Personal Branding, Success Strategies

    Selfless Actions and Your Personal Brand

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    Help is rarely given freely in today’s world. Everything seems to have a price tag, keeping individuals forever wary of accepting anything that appears to come with no strings attached. Yet even in this suspicious atmosphere, truly selfless giving can and still does exist. In fact, for the smartest leaders out there, gifts are a …

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    Posted in Personal Branding, Sound Branding, Success Strategies

    Your Reputation: When Personal Brands Respond for Business Brands

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    The moment you hang your sign that you’re open for business, there will be haters. While these individuals used to be one-time customers that disappeared following the first altercation, the internet has allowed for these toxic individuals to leave scathing reviews in the public’s eye, calling into question your brand. As much as you want …

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    Posted in Personal Branding, Reputation Management

    Approaching Greatness and Your Personal Brand

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    The higher up the ladder you are in a business, the busier and more frequent the responsibilities become. All too often this will transform a once approachable individual into a terrifying force easier to ignore than to face. Employees stop calling, problems are covered up and the office culture takes a steep nose dive toward …

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    Posted in Personal Branding, Reputation Management, Success Strategies

    Personal Brands: The Art of the Snap

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    Adorned with a cute ghost as a logo, Snapchat is the latest social media platform to become a viable marketing tool for solopreneurs and freelancers. However, for those that know anything about the app, this seems counterintuitive. After all, the pictures or videos that are shared last only a few brief moments before they disappear …

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    Posted in Personal Branding, Social Media

    A Time and Place

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    If you work out regularly and are making great progress, you should be proud. Most of us want to share this elation by posting pictures of our shapely arms or rounded butts in celebration. It’s only natural now that so many of our closest friends and family members are more easily reached via social media. …

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    Posted in Personal Branding, Social Media

    OverTagging: Crime and Punishment

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    Tagging is an essential part of a solid social media marketing strategy. It helps you interact with both your current audience and those you want to woo into your fold. However, there have been enough cases of overtagging that Facebook, Twitter and Instagram all have their own brands of justice when it comes to dealing …

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    Posted in Personal Branding

    Secrets of the Tag and Your Personal Brand

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    You know tags are an important part of social media. You know the two symbols associated with tagging. You’ve even managed to master a bit of the etiquette ascribed to tagging people. While this is definitely a step in the right direction, there’s still more to the equation. Once you understand all of it, your …

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    Posted in Personal Branding, Social Media

    Strategic Vulnerability and Your Personal Brand

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    Coming across as “human” is valuable, especially since people do people with people.  While this may seem like a weakness to the individual, to the audience, being human makes it easier to connect with you.

    Turning Weaknesses to Strengths

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    The first step toward overcoming any weakness is recognizing that you have any to begin …

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    Posted in Personal Branding, Success Strategies
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