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    Personal Brand Super Geeked Up

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    Jeff Burns is a man that seemingly arose out of nowhere. Look around anywhere on the internet, and you’ll be met with his most popular works, Super Knocked Up and Super Geeked Up. Try to go any further back, and you’re met with relative silence. However, fame doesn’t come cheap. While it might be great …

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    Posted in Interview, Personal Branding, Success Story

    The Brand: Dolores Umbridge

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    One of the most detrimental things a company can hold on to is that being liked equates to being popular. In reality, wherever there is an adored brand, there is an equally detested name. For  every Harry Potter, there is a Dolores Umbridge. These anti-heroes are not popular because they are nice to people, they …

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    Posted in Media Branding

    Captivating Captivology: An Interview with Ben Parr

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    From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …

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    Posted in Book Reviews, entrepreneurship, Marketing, Personal Branding

    Breaking Down The Break

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    Life happens. While we try to control even the tiniest aspects of it, there are always events that can simply never be predicted. Needing to care for an elderly loved one or even realizing you want to be a full-time mom or dad results in wonderful family time but can leave you stranded once you’re …

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    Posted in Personal Branding, Skill Development, Success Strategies

    The Stronger Brand – Harry Potter or Rick Grimes?

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    Fun or just the facts?  When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).

    He asked me – who do you think has the more …

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    Posted in Corporate Branding, Media Branding, Personal Branding

    Anonymous Rage

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    Digital anger happens to everyone. Whether blindsided by a rude comment or engaged in a chat that quickly heats up, there is no evading the feeling of wanting to yell at your inanimate screen before throwing it on the floor. Unfortunately, breaking your screen won’t erase the rage now bubbling inside you. The message remains …

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    Posted in Media Branding, Personal Branding, Reputation Management

    Avoid these Potholes in the Road of Communication

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    Communication is already complex.  It is a road filled with U-turns, roundabouts and dead ends, stretching on as far as the eye can see. Communication is extremely layered, encompassing spoken words, volume, timbre and body language in a complex display of sound and movement. With the advent of email, text without the subtle signs of …

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    Posted in Personal Branding, Reputation Management

    Keeping Your Personal Brand Professional in a Shark Fight

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    The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out flaws in your arguments. Openly calling someone out for misinformation has always been a practice. Whether through poetry as was popular in the 1700s or through the internet as is popular today, you …

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    Posted in Personal Branding, Positioning, PR, Reputation Management

    Reading the Digital Smile

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    Social meetings are as much about body language as they are about what’s said. Whether you’re aware of it or not, everything we communicate comes with a pairing of gestures, facial expressions and eye movements that tip us off to the truth behind the words.

    In fact, we look to nonverbal cues which are 12 …

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    Posted in Networking, Personal Branding, Social Media

    Creating a YouTube Channel for Your Personal Brand

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    While there are several platforms you can host your videos on, you cannot deny the leader in the video space is YouTube.  Even though other platforms can be perceived as more professional or you may even have more control of ads appearing or not and recommended videos appearing or not, remember what I said about …

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    Posted in Marketing, Personal Branding
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