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    The Context of Content and Your Personal Brand

    Sосiаl mеdiа iѕ such a роwerful marketing tool уеt over 70% оf ѕmаll businesses and solopreneurs ѕtrugglе with it. Oftеn, I аm looking thrоugh the social media of people starting up a business or running a business and am surprised to see how much they struggle to focus on any cohesive message – 70% оf …

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    Posted in Personal Branding, Sound Branding

    Is it Fun to be Your Brand Advocate?

    Much of the time we talk about ways to be connected, referred, recommended and advocated for.  From logistics, strategy and tactics, there are many valuable tips and posts!  Yet, there’s a basic question that we often fail to address and that is – am I fun to advocate for?

    When someone speaks positively on your …

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    Posted in Brand Yourself As, Personal Branding, Sound Branding

    How to Say No Instead of Being a Person-pleaser

    The word ‘No’ is probably one of the most difficult words to say after receiving requests from people. You might even feel pressured to say ‘yes’ because you do not want to disappoint or hurt someone’s feelings. However, at work, school, home or social gathering, you must learn to say ‘no’ and stop being a …

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    Posted in Personal Branding, Success Strategies

    Solidify Your Brand with Connections and Referrals

    As a small business owner, solopreneur or freelancer, competitors abound as many businesses and individuals offer the same services or products you are offering. Providing value added services or products is not enough to stand out and get people connected to you. It takes a powerful personal and business brand to provide the proof of …

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    Posted in Networking, Personal Branding

    Your Email Appearance is Your First Impression

    Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from.  Failing in our digital communication ca  detrimental to your small business as a whole and to your personal brand which …

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    Posted in Personal Branding, Sound Branding

    Small Business Networking Strengthens Your Personal Brand

    Ideally, every business can only survive when there are people, and one’s net gain depends on his network. No wonder the economics analysts maintain that connecting/networking is one of the most important business, and life skill sets you will ever learn. Studies have shown that a greater percentage of people found their job through personal …

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    Posted in Networking, Personal Branding

    Personal Branding Cosplay

    Every year, San Diego opens its doors to the nerds of the world with the world famous San Diego Comic Con (SDCC). A weekend long gathering of movie stars, comic book artists and the fans that adore them, it has grown in size so much that major movie corporations save special movie previews to release …

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    Posted in Career Development, People, Personal Branding

    Personal Brands: Targeting the Customer Journey

    One of the best pieces of advice any business owner can receive is to specialize. Be it in the medical field or as a chef, it’s really the niche markets that prove to be profitable. Yet so many places try to please everyone only ending up with a few mildly happy individuals instead of a …

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    Posted in Personal Branding

    Being Nimble with Your Personal Brand

    Known as the simply insightful relationship manager, Nimble is the answer to the white noise that is ever pervasive in today’s excessive social media world. Including email, LinkedIn, Facebook, Twitter, Instagram, Snapchat and inter-office programs, trying to keep up with current contacts as well as grow individual networks has become – for lack of a …

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    Posted in Personal Branding

    Recognizing the Power of Regramming in Relationship Building

    Unlike Twitter where snappy witticisms and continual tweets are the key to staying on top, Instagram is a bit different. Sure, there are words that can be used to enhance the photos you post, but the medium itself revolves solely around how enticing your images are. They don’t have to be unique per se, but …

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    Posted in Personal Branding, Social Media
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