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    Evolving Brand Scams

    Today's bad actors are scam personal brand opportunists, and the players are like streams of water pouring over outdated or weak defenses. Today’s bad actors are scam personal brand opportunists, and the players are like streams of water pouring over outdated or weak defenses.

    At its most basic level, cybersecurity is a data protection scams discipline in which we aim to preserve the “soft, chewy middle” of our organizations and our personal lives. It was a barrier …

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    Posted in Skill Development, Sound Branding

    Inclusive Branding

    What kind of inclusive brand do you consider yourself to be? There is no one-size-fits-all solution when it comes to brand building. What kind of inclusive brand do you consider yourself to be? There is no one-size-fits-all solution when it comes to brand building.

    When it comes to designing a house brand, styling your hair, or even creating a pizza, there is no one-size-fits-all method.

    As individuals, we each have our approach and philosophy regarding how we …

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    Posted in Sound Branding, Success Strategies

    Attract Ideal Clients

    With more than a decade of research backing them up, some experts discovered that many companies struggle to find their ideal clients. With more than a decade of research backing them up, some experts discovered that many companies struggle to find their ideal clients.

    In 2022, we are standing in a virtual sea of social media marketing and frequent content sharing. Business branding, as well as personal, reigns supreme. All for the sake of attracting ideal clients.…

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    Posted in Personal Branding, Sound Branding

    Holiday Branding

    During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand. During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand.

    Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …

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    Posted in Sound Branding, Success Strategies

    Better Brand Builds

    The creator brand economy is booming. Material created by social media influencers, vloggers, podcasters, and presenters are flourishing. The creator brand economy is booming. Material created by social media influencers, vloggers, podcasters, and presenters are flourishing.

    Brand? What is it? Who can do it?

    Previously known only as “content creators,” the most blazing of these individuals have been able to build their businesses and find new methods to monetize their expertise. The creative …

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    Posted in Sound Branding, Success Strategies

    The Context of Content and Your Personal Brand

    Sосiаl mеdiа iѕ such a роwerful marketing tool уеt over 70% оf ѕmаll businesses and solopreneurs ѕtrugglе with it. Oftеn, I аm looking thrоugh the social media of people starting up a business or running a business and am surprised to see how much they struggle to focus on any cohesive message – 70% оf …

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    Posted in Personal Branding, Sound Branding

    Is it Fun to be Your Brand Advocate?

    Much of the time we talk about ways to be connected, referred, recommended and advocated for.  From logistics, strategy and tactics, there are many valuable tips and posts!  Yet, there’s a basic question that we often fail to address and that is – am I fun to advocate for?

    When someone speaks positively on your …

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    Posted in Brand Yourself As, Personal Branding, Sound Branding

    Your Email Appearance is Your First Impression

    visual

    Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from.  Failing in our digital communication ca  detrimental to your small business as a whole and to your personal brand which …

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    Posted in Personal Branding, Sound Branding

    Think Like a Brand

    Digital Marketing iPad

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    Now It’s Time To Show Your Character(s) On Twitter

    Twitter

    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding
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