Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
The Twitter Rebrand Is A Warning Sign for Marketers
In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …
Evolving Brand Scams
At its most basic level, cybersecurity is a data protection scams discipline in which we aim to preserve the “soft, chewy middle” of our organizations and our personal lives. It was a barrier …
Inclusive Branding
When it comes to designing a house brand, styling your hair, or even creating a pizza, there is no one-size-fits-all method.
As individuals, we each have our approach and philosophy regarding how we …
Attract Ideal Clients
In 2022, we are standing in a virtual sea of social media marketing and frequent content sharing. Business branding, as well as personal, reigns supreme. All for the sake of attracting ideal clients.…
Holiday Branding
Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …
Better Brand Builds
Brand? What is it? Who can do it?
Previously known only as “content creators,” the most blazing of these individuals have been able to build their businesses and find new methods to monetize their expertise. The creative …
The Context of Content and Your Personal Brand
Sосiаl mеdiа iѕ such a роwerful marketing tool уеt over 70% оf ѕmаll businesses and solopreneurs ѕtrugglе with it. Oftеn, I аm looking thrоugh the social media of people starting up a business or running a business and am surprised to see how much they struggle to focus on any cohesive message – 70% оf …
Is it Fun to be Your Brand Advocate?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is – am I fun to advocate for?
When someone speaks positively on your …
Your Email Appearance is Your First Impression
Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from. Failing in our digital communication ca detrimental to your small business as a whole and to your personal brand which …
