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    How Small Businesses Can Get Savvy With Their Finances

    In Capital One’s latest Spark Business Barometer, it was found that only 57 percent of small business has a checking or saving account as their primary business spending method. During “Seize the May” this month, Capital One will provide small business owners with a wide variety of offerings across banking, lending, merchant services and retirement …

    Posted in Personal Branding

    How Small Business Owners Can Be More Optimistic

    The new Capital One Spark Business Barometer reveals that small business optimism has dropped in the first quarter of this year by 9 percent compared to the same time in 2015. Additionally 57 percent of small business owners feel that business conditions in their area are fair or poor. Business owners in the study are …

    Posted in Personal Branding

    3 Steps to Build Your Personal Brand With Online Job Boards

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    What do people see when they type your name into Google?

    We are living in times where countless people have lost their jobs over some careless comment they made on the internet. Now more than ever, success in the job market is determined not only by your specific skill set but also how you present …

    Posted in Personal Branding

    How to Develop Your Personal Brand Through Logistics

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    You’re going to need perspective to be successful in business. Not just your own perspective on how business operates, but for others to have a dialed in view of your capacity within that industry.

    Whether you’re developing a shipping company, construction firm, or other type of blue-collar establishment, you’ll need to learn the numbers — …

    Posted in Personal Branding

    4 Content Marketing Tips to Help Your Personal Brand

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    Content marketing—in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand—can be one of the most successful digital marketing methods for your personal brand, but only with a solid strategy in place. According to the Content Marketing Institute’s 2015 B2C Content Marketing Report, 47 percent …

    Posted in entrepreneurship

    How Your Company Can Win the 2016 Election Season

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    As fundamental as elections are to the unity and strength of our nation, the democratic process has a tendency to wreak havoc on the economy. For the most part, the media reports just the opposite: Most citizens recognize that presidential candidates and other elected officials tailor their views to correspond with the current tides of …

    Posted in entrepreneurship

    6 Careers Where Getting an Advanced Degree Will Actually Reward You

    We’ve all heard the horror stories of people with Ph.D. degrees who, because they can’t get a job in their field, are working as baristas and grocery store baggers. While it’s true that some advanced degrees don’t guarantee a bump in career opportunities and employability, there are some career paths where an advanced degree provides …

    Posted in Personal Branding

    Why, When, and Where You Must Expand Your Business

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    Recently, I was talking to a friendly fellow business owner about the status of her small bakery business. A few months ago when we chatted, she raved about how much she loved her staff, how comfortable she was with her home and work lives, and how absolutely inundated she was with customers. Last week, she …

    Posted in Personal Branding

    Freelancers and Business Accounts: A Love Story

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    As a freelancer, you are the CEO, sales department, desk jockey, and accountant all in one — but often, that last role falls to the wayside. Keeping track of your income and expenses is rough when you are already balancing so many other responsibilities to make your self-employed lifestyle work. Let’s face it: That paper-clipped …

    Posted in Personal Branding

    Dorie Clark: How To Become A Thought Leader In Any Industry

    I recently spoke to my good friend Dorie Clark as she released her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range …

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