• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Cooking Up A New Brand

    Sometimes there’s just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; it’s a lifesaver.

    While cooking up soups and baking desserts from dough may escape my list of talents, crafting personal branding statements was something that I was blessed with when the universe was handing out gifts. Here’s what I mean. I’m sitting down watching an episode of the Fox cooking competition, “MasterChef” and realize within the first few episodes that the southern sweetheart, Whitney Miller, 22, has found herself a brand.

    The Pastry Princesswhitneymiller_Greg Gayne FOX

    A University of Southern Mississippi student turned MasterChef competitor, and winner, Whitney Miller quickly emerged as a pastry genius. Her turnip greens and chicken recipes straight from the South were pleasing to Gordon Ramsay’s Executive Chef, and Judge, palette as well but it was her pastries that caught most of the attention. Done right, she can take the MasterChef title, pair it with the Pastry Princess nickname and build a brand that has exponential growth potential.

    Shopping list

    To cook up a new brand of your own, start with a shopping list of your talents. Get it going like you would a list for any recipe. Just start writing it in list format and keep going until everything you need for your recipe (aka –brand) is on the list.

    Mixing it up

    Now that you have all the ingredients, it’s time to mix them together. The best dishes come out of recipes that were created with a little of this and a little of that. Using your list, start creating personal branding statements that reflect your attributes, skills and that you feel represent the best of who you are. Play with your ‘recipe’ trying out various personal branding statements until you find one that fits just right for you.

    The final touch

    Add a pinch of confidence; a dash of self-esteem and a smile. Blend until desired result.


    Adriana Llames is a veteran career coach and acclaimed author of Career Sudoku: 9 Ways to Win the Job Search Game, released with top book seller Amazon.com. She is creator of  “HR In-A-Box,” a Human Resources software product helping small businesses across America and a professional keynote speaker motivating and inspiring audiences with her focused programs on “9 Ways to Win the Job Search Game”, “Confessions of a Career Coach” and “Nice Girls End Up on Welfare.” For more information, visit www.adrianallames.com


    Adriana Llames is a master career coach and acclaimed author of "Career Sudoku: 9 Ways to Win the Job Search Game", released with top book seller Amazon.com. She is the chief engagement officer at adrianallames communications and a highly sought after keynote speaker motivating and inspiring audiences with her high energy, focused programs on personal branding, social media and networking. For more information, visit www.adrianallames.com

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    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management, Success Strategies
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    5 comments on “Cooking Up A New Brand
    1. avatar
      Yinka olaito says:

      Andriana, thanks for writing familiar story from a unique angle. that sounds great

    2. avatar
      Jeff Machado says:

      This is a fun exercise that I’ll be doing right away! Could you post a follow up article about what to do when you actually have these branding statements written? That would be quite helpful (and using this contestant as a case study would be awesome!)

    3. avatar
      Tina says:

      What a brilliant idea. Thanks for sharing.
      Been thinking and re-thinking, now I’ll just blend and stir it all together and throw in a glass of wine too. 😉

    4. avatar
      Scott Asai says:

      I really like the idea of looking at your brand as a recipe! I happen to be a foodie, so the imagery resonates with me!

    5. avatar
      Scott Asai says:

      Now I’m hungry…

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