• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Plan for Setbacks — It’s Your Job

    In reality, a job is a to-do list and game plan interrupted by problems. Few days unfold trouble free. A phone message or e-mail brings an unplanned-for, unanticipated crisis. While dealing with that issue, another message or a colleague comes in with another new dilemma. It goes on incessantly throughout the day and into the next.

    Every day things go wrong. Doing a stellar job means you fix them.

    Problems range in size and intensity, but generally speaking anytime you have a difference between what you have and what you want, it’s a problem. And it needs to be dealt with in an analytical, thorough, and logical approach. Don’t be caught off guard by incessant tribulations. Assume something will go wrong today.

    This is not negative thinking, it’s preemptive. If you anticipate the possibility you won’t be stunned and caught off guard. Ask yourself, “What could happen to mess this up?” If you don’t consistently pose that question, you aren’t doing the complete job.

    Count on the probability that the worst thing will always happen at the worst time. If you expect things to get messy, by anticipatory thinking and action, you can keep them from getting messier.

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    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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