Branding Strategy
Possess brand leadership potential? Worldwide, performance evaluations and promotion discussions present this loaded topic of branding strategy. If you want to advance in your career, you must first understand how people see you in your business …
Build “Brand You”
Our most significant role in today’s company is to be the chief marketing officer for the brand called “You.” That’s a phrase from Tom Peters, a management expert, from a 1997 essay …
Influencer Branding
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …
How to Raise Your Freelancing Fees/Charges in a Conscientious Manner
It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients.
But think about this. Employees in contractual, fully employed positions …
Make Branding Personal
But what does personal branding actually mean?
Personal Branding ExplainedEssentially, personal branding is a means for others to learn more about you, including your professional ethos, goals, and mission.
We’ve …
Social Media Branding Mistakes: 5 Common Pitfalls to Avoid
It can be immensely helpful to remind ourselves that social media branding mistakes happen in front of a worldwide audience. Avoiding them altogether is obviously the best strategy.
There are thousands of hard-working professionals trying to grow a strong, lasting online presence and personal brand. Many (if not most) turn to social media to achieve …
Reputation Is a Currency
In the gig economy your reputation precedes you.
As automation begins to make some jobs more scarce others will crop up to serve the gig economy.
Your ability to stand out and differentiate yourself from others may come down to one thing… Your reputation.
Reputation is a Currency
The fact is… Reputation has always been …
11 Tools That’ll Shave Hours off Your Branding Efforts
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free …
Make Your Personal Brand Shine With Strong Communication Skills
Having strong communication skills is crucial. One needs to know when it’s important to listen and when its necessary to respond. There are many subtleties in communication that can influence others; the best communicators strengthen their personal brand using speech and silence to influence others’ opinion of them. They intuitively know “when silence is golden” …
When Silence is Golden in Building Your Personal Brand
“The right word may be effective, but no word was ever as effective as a rightly timed pause.”― Mark Twain
Many times it’s difficult not to respond to someone, especially when we feel we’ve been attacked or provoked. Our natural impulse is to react defensively and all too often our impulsive response makes things much …