Why is it important to document your journey when building your brand? Your most significant role is Chief Marketing Officer of “Brand You.”
Our most significant role in today’s company is to be the chief marketing officer for the brand called “You.” That’s a phrase from Tom Peters, a management expert, from a 1997 essay on personal branding. In this essay, we’ll discuss the essential part of personal branding today. But first, we’ll explain what a personal brand is.
What exactly is a personal brand, and why is it important?
When you’re not around, your “personal brand” is how a random person views you based on the presence you’ve developed. This encompasses what people think about you and your online and social media presence.
People’s first impressions of you after viewing your Facebook, Instagram, LinkedIn, or Twitter profiles are your brand. Do they think you’d make a good boss? Or would you be seen as a CEO that customers and staff couldn’t reach even when they needed to?
“Why do I even need to care?” you may wonder.
Let’s have a look at the stats. According to Statista, there were 4.66 billion active internet users worldwide in January 2021. Many online individuals utilize social media, which had 3.6 billion members in 2020 and is often used to influence shopping choices.
To put it another way, many of the world’s active internet users use social media not just for connection and contact but also to keep track of their purchases.
Individuals often rely their buying choices and business ties on your brand’s online presence and branding, particularly on social media. That is why the essential thing any entrepreneur or company owner can do is to ensure that their branding is vital. You are preparing the way for your success by concentrating your efforts on creating your brand online.
Every social media network, your complete Google profile, and all of your websites must be up to standard since a personal brand is an aggregate of every facet of your online presence.
How do you go about creating your unique brand?
When developing a personal brand, there are a few things to keep in mind. You are not simply about being on every social media platform. It’s not even about getting the most sponsorships or ad space for the least amount of money.
This is all about documentation.
We do not refer to a 50-page CV here. When one mentions “documentation,” we’re talking about the act of keeping track of everything. Absolutely everything you performed from the beginning of your company to the present. Your branding adventure begins the moment you open your first company.
Be excited to announce that you’ve chronicled the whole process of developing a brand and a company.
Maybe it all began with your channel’s initial Youtube videos. It’s a lot simpler for folks to get to know you and trust what you say. All because you’ve documented your achievements. Because you’re chronicling your journey, great fans and future fans will be able to view the entire process if they want to.
The documentation part may even assist in developing credibility.
Moreover, since business-minded individuals typically value the “grind” more than anybody else they can form a stronger personal connection with you based on what you’ve published online.
Documenting your work also demonstrates that you have a genuine personal brand founded on your work rather than on hype. Some people have successfully developed and managed personal brands for others via a good branding firm.
For example, one client has a nutrition and fitness brand. The development is consistent across all social media platforms. Another client is a specialist in the field of investing. He’s been able to build a social image that showcases his expertise in a variety of financial sectors.
Be meticulous in documenting.
If entrepreneurs weren’t meticulous in documenting their approach, we wouldn’t be able to construct established personal brands for them.
But how do you keep track of your progress and the evolution of your brand?
It’s relatively simple for most people. When you reach a crucial milestone or do something noteworthy, keep a camera rolling. Then post it to your social media accounts. This might serve as evidence of where you began, the challenges you’ve faced, and any connections you’ve formed along the route.
Personal branding is all about being yourself and demonstrating it to your target audience. That should have sufficient documentation.
So, if you’re serious about building your brand, start filming now and don’t stop. Make a point of documenting each milestone on social media, your website, or your channels.