The #1 Way: Get More People To Share Your Content

Wendy Brache
Personal Branding

The content you create and deliver to your audience:

  • Defines your brand
  • Defines your niche
  • Gives you social proof of expertise
  • Attracts new prospects
  • Converts leads
  • Sloughs off old, less profitable customers

For an easy guide to help you create good marketing content, read “A Cup of Coffee to Your 007 Story.” To learn how to leverage your content, read “A Cup of Coffee to Leverage.”

So, what is the #1 way to get more people to share your content?

Write a great headline.

Your headline inspires people to hit the share/tweet/link button. If it isn’t compelling, they simply delete it.

“On the average, five times as many people read the headlines as read the body copy.” – David Ogilvy

“It follows that unless your headline sells your product, you have wasted 90 percent of your money…” – David Ogilvy

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” – John Caples

Here are some classic, proven Rosser Reeves headlines, followed by some newer headlines called out by HubSpot for blog posts eBooks. Fit your subject/topic into these and test them out–let us know if you experience more sharing activity as a result.

Proven Rosser Reeves headlines:

  1. The Secret of Making People Like You
  2. A Little Mistake That Cost a Farmer $3,000 a Year
  3. Five Familiar Skin Troubles–Which Do You Want to Overcome?
  4. Six Types of Investors–Which Group Are You In?
  5. The Biggest Problems You’ll Have With Most Plumbers…And How Mr. Burrows Overcomes Them All
  6. Protect yourself From Being Burned By IT Candidates Who Over-Represent Their Skill Level
  7. Check the Kind of Body You Want
  8. The 10 Habits That Keep People Poor And The 12 That Can Make You Rich
  9. The #1 Most Common Goof in Buying a House
  10. 5 Overlooked Deductions for Salaried Employees
  11. The Three Most Dangerous Words You Could Say To your Doctor During Diagnosis: “You’re the Expert.”
  12. What Nobody Ever Tells You About X

HubSpot’s blog post headline recommendations:

  1. 5 Things You MUST Know About [Insert Business Topic]
  2. A Guide to Understanding [Insert Business Topic]’s Recent Changes
  3. Best Practices for [Insert Business Topic]
  4. Learn How to Do More [Insert Business Topic] With Less
  5. 6 [Insert Business Topic] Secrets Revealed
  6. The Truth About [Insert Business Topic]
  7. 7 Instant Improvements for [Insert Business Topic]
  8. 101 Statistics About [Insert Business Topic]
  9. 9 Amazing [Insert Business Topic] Videos
  10. How to Be the Best [Insert Business Topic]
  11. An Insider’s Guide to [Insert Business Topic]
  12. What the Experts Won’t Tell You About [Insert Business Topic]
  13. 10 Unexpected Ways to Rock At [Insert Business Topic]

HubSpot’s eBook title recommendations:

  1. 10 Best Practices for [Insert Industry/Topic]
  2. Check List For Evaluating [Insert Product/Topic]
  3. An Introduction to [Insert Industry/Topic]
  4. 12 Common Questions About [Insert Industry/Topic] Answered
  5. 7 Mistakes To Avoid When Buying [Insert Product/Topic]
  6. 50 [Insert Industry/Topic] Statistics For Better Decision Making
  7. Learn From The Best:  [Insert Number] [Insert Industry/Topic] Experts Share Insights

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