If you want your digital presence to gain traction, SEO is something you need to give utmost importance to. And keywords are an integral component of the SEO world. But for most people, when it comes to SEO, how many keywords to use becomes a major problem.
For one thing, you don’t want to overstuff your content with keywords such that the quality is compromised. But the frequency of keywords needs to be enough to get a good ranking on search engines. So how should you go about this? How to determine how many keywords you should be tracking for search engine optimization?
How Many Keywords To Track For SEO: Everything You Should Know
Remember, it isn’t free to track your keywords. You will need to spend time and money to use a keyword rank-tracking solution. So you must be absolutely clear about how many keywords you should be tracking.
Unfortunately, there’s no fixed answer or formula for this. It depends on a variety of factors, and each of them is important if you want to get SEO on your side. So how should you go about this? Here’s what you need to do.
Conduct A Keyword Research
This should always be your first step. Keep in mind that you can’t possibly know all the keywords for your relevant content out of the blue. You can’t assume what people are likely to search for. You need concrete answers, and you won’t get them unless you do some keyword research.
The good news is, you won’t find yourself at a loss. Because there are plenty of resources out there that will enable you to research keywords for your content. You simply have to be clear about a couple of things.
For one thing, it’s best to start with what you already have. So start your research by finding out what your page already ranks for. You can use various tools for this purpose. Online tools will tell you the queries that won your site traffic. This will help you understand what people are looking for so you have something to work on, and you can take your keyword research ahead from here.
Select The Landing Pages
After you have figured out the keywords that you want your page site to be ranked for, you need to select appropriate landing pages. Naturally, you must have your target pages in mind already if you have gotten so far in your keyword research. So you should now decide on the number of landing pages you wish to target.
Tracking The Keywords
At this point, you know the pages you want to optimize and work as your landing pages. It’s time to determine how many keywords each page should have.
In all likelihood, each page will likely have a singular focus. If you want these pages to rank, it’s best to let them focus on one topic. So around two to three primary keywords should be enough for one page, of course, with reworded variations included too.
If you go for any more, you might end up compromising your content and its quality. Remember that you will need enough space for these keywords in the title and Meta description too. From here on, you can figure out how many keywords to track a little easier.
Consider the number of landing pages you selected and multiply it by the range of keywords per page you will be using. And that’s it. You will have your answer!
Naturally, this is not a fixed rule. We have already established that it depends on many factors. Sometimes, you might even have to track as many as 50 keywords for your site. You must consider the nature of your website, its niche, and your target audience.
How To Keep Track Of Rankings
You have two options for this. For one, you can manually track your keyword rankings. This will require you to do Google search every day, which is bound to be time-consuming. The other option is to use the many tools and resources available online. These include the likes of stat, ahrefs, and Google search console, among others.
Understanding The Use Of Keywords Better For SEO
You must have understood by now how many keywords you should be tracking. But are you really clear about the use of keywords and the role they play in SEO?
Note that your titles, headings, and Meta description all should include keywords. And your first paragraph also needs to have a primary keyword included. Yes, you can use the keywords at the end of your content, too, but this depends. Remember, your use of keywords should never compromise readability.
Furthermore, it’s best to avoid using primary keywords as anchor texts. And you should be using longtail keywords to their full potential in your content. The same goes for secondary keywords, which will enable you to approach primary keywords with more creativity.
Keep Track Of Your Progress For Rankings
If you want your website to be a success, you need to monitor its growth closely. So make sure that you use keyword tracking technology to find not only the right keywords but also keep tabs on their success.
Make it a point to remain updated with any chances. Of course, you don’t have to worry about every fluctuation but don’t stay in oblivion either. SEO is invaluable for your website visibility. So, use it rightly and make the most of its benefits!