Keeping true to the nature of the way we consume content in bite sized pieces, here is a list of 30 thoughts on the power of personal branding, why it is important, and the affect it has on the world around you.
- The content you create influences your perceived value
- The content you create in sum is your economic value
- Your personal brand will be graded and rated by others
- You control the content you create, others control their opinion
- The first page on a search engine is the only page that matters
- Search is a zero sum game, to rank you need to boot someone off
- We meet more digitally than we do physically
- To scale your personal brand you need to take risks, be edgy
- Content, search and social networking is the new frontier of capitalism
- Time is not an excuse, find time or your competition will
- Your blog is an economic asset that has value
- Your personal brand opens doors and attracts opportunity
- Your personal brand is location based
- You need to read and be read
- Your blog posts are the road to your first book
- Inbound links are the currency of the web – get more
- The social graph is becoming the infrastructure of the web
- Your reach is measured in your RSS and email subscribers
- Your email subscriber list is your most lucrative asset
- Your personal brand gives you leverage in life
- Content is the new competition and both are increasing
- An authoritative blog in the niche you work in can be a goldmine
- Not everyone will agree with what you write – that’s a good sign
- Most people are average, strive for excellence
- Fine is not excellent
- Push the envelope, takes risks and fail a lot
- Learn from the failures and accelerate
- Your ideas are the hidden roots of your success
- When you blog you influence the opinion of others
- Influence equals power
