It has been a very long week for me, after receiving my book back from the editors. I’ve still managed to post over 5 times, which happens to be a lot. You’ll notice other bloggers, who blog as their day job, will post between 5 and 15 times per week.
If you’ve read this blog for a while, then you know that much of what I preach can be wrapped up in a quick phrase “give first, receive second.” I’m also a strong believer in promoting other people, which was one of my strategies as I built Personal Branding Magazine over a year ago (time flies). I’ve said this before, and I’ll be saying it for years, the #1 reason to start a blog is the ability to promote others, thus you forge a strong network to accelerate your career. Anyways, I hope you all have a good weekend and below you will find interesting personal brands, and their products.
Blog Mastermind Mentoring Program
Yaro Starak is one of the worlds greatest teachers on blog marketing and monetization. He is starting a mentoring program for those who want to make money from blogging. He, in fact, makes over $100,000 annually based on his blog, which has about 30,000 subscribers. He’s made a promotional video that looks at a processing of making money from blogs that he calls Conversion Blogging.
The program opens Tuesday July 29th at 10:00 AM. Sign-up today!
Personal brand’s of the moment
David F. D’Alessandro has quite the brand, from being the chairman and CEO of John Hancock Financial Services, becoming one of the best 50 CEO’s by Worth Magazine, to being the author of bestselling books in his “Warfare Series.” He is a frequent speaker, business adviser and commentator on Good Morning America, CBS Evening News and more. He received the “Marketer of the Year” distinction from Adweek and was also consistently recognized by The Sporting News as one of the “100 Most Powerful People in Sports.” Aside from this recognition, David tells it like it is, straight from the gut. Just by talking to him, you will think of corporate politics and career development in a whole different way, I have.
Jack Trout is one of the most famous marketers of our time, being instrumental in developing the marketing concept known to everyone reading this blog as “positioning.” He has some of the best ideas and has written countless books on branding and marketing, such as his newly updated book “Differentiate or Die,” which is such a relevant topic for personal branding. It’s true, if you aren’t different, you won’t stand out, thus you don’t really exist! Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms, which has done work with AT&T, IBM, Burger King & Merrill Lynch.
Book recommendations
“Planet Google” is a must-buy for any reader of this blog. Why? Because Google should be your #1 personal, product or corporate branding strategy. People find you through search engines, not through your domains. It’s not just about traffic, it’s about showing up first for keywords or your name. This book is available right in time for my birthday in September. Randall Stross, the author, is the Digital Domain columnist for the NY Times, as well as a Professor of business at San Jose State University.
“Lead by Example, 50 Ways Leaders Inspire Great Results” is the perfect book for any manager or individual being promoted in a corporation. In general, if you want to inspire others or start a company, this book is also a great fit for you. This book explains how to be an effective leader, you must give your team a reason to believe in their talents. Great leadership requires decisiveness, authority, conviction, compassion, and, most important, the ability to set the right example. John Baldoni, the author, is an internationally recognized leadership consultant, speaker, and author of six books. He was named one of the “30 Most Influential Leadership Gurus.”
“Selling Your Business for Dummies” is yet another “for Dummies” book, but it’s extra special because it’s written by Barbara Findlay Schenck, who is a great writer. This book offers a hands-on tool for conducting the successful, profitable sale of a business. It gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. Barbara founded a marketing agency in Oregon which grew to one of the Northwest’s Top 15 at the time of its sale in 1995.
