Influencer Marketing Takes Center Stage at Cannes Lions 2023
Cannes Lions, the prestigious international festival celebrating creativity in advertising and marketing, has always been a platform for industry leaders to showcase their latest campaigns, strategies, and insights. Over the years, the festival has witnessed the rise of media giants and the transformation of the advertising landscape. However, this year, a new phenomenon has taken …
Modify Your Email Marketing Strategy During An Economic Downturn – 9 Best Approaches
Are you struggling with shrinking budgets, increased competition, and hesitant customers, especially during this economic slowdown? It is a common sight for most businesses. However, amidst uncertainty, one splendid marketing tool continues to repeatedly prove its resilience. Yes, you guessed it right. We are talking about email marketing and email strategy.
With its cost-effectiveness, high …
How to Approach New Clients over Email (Sample Email)
Approaching new clients over email can be nerve-wracking. To ensure your first contact is successful, you need to create an engaging and persuasive email that gets the recipient interested in your service or product.
The fact is, each email you craft should be customized to the client, and not just sent en masse. This can …
Besides Social Media How Can You Promote a Local Business?
In today’s digital age, social media has become a powerful tool for promoting businesses. However, there are numerous other effective strategies you can employ to promote your local business and engage with potential customers. In this article, we’ll explore 7 impactful ways to boost your business’s visibility and growth. Let’s dive in!
Leaflet Advertising (Flyer…
How to Add Volunteer Experience to LinkedIn and Why Its Important
Are you on the hunt for ways to stand out from other job applicants? Why not give your LinkedIn profile an added boost by adding volunteer experience?
There are a wealth of benefits to listing volunteer experience on your profile. Not only could it give you a competitive edge, but it can also make you …
YouTube and Virtual Job Shadowing in 2023
One way to get an inside look at a profession you want to pursue without having to leave your home is YouTube. By searching for a particular topic in this way; ‘a day in the life of a [enter the professional]’, you can gain insights into what they do. With virtual job shadowing, you can …
21 Great Examples of Brand Essence
Brand essence is an integral part of any successful company. It helps to create a distinct identity and draw customers in. It’s the underlying message and emotion behind a brand and is used to define its core values.
In this LONG guide, we’ll explore 21 powerful examples of brand essence. We will discuss big names …
Small Business Loan for Web Development: A Smart Investment?
It’s the digital era, and the business rules have changed. Here, web development has become a crucial aspect of any business. In simple terms, web development involves creating and maintaining websites. It includes web design, web content creation, network security configuration, and many other tasks. It’s the magic that makes your website functional, attractive, and …
Why Workwear is Crucial to Personal Branding: FAQs & Guide
In today’s business landscape, it’s crucial to make yourself stand out. That’s where personal branding and what you wear to work come together. Your work clothes aren’t just fabric – they are the first impression that speaks without words, they set the stage for your professional story, and help you build your personal brand.
So, …
How to Create an About Us Page that Tells a Story
How powerful is a well-told story, and why do you need one on your About Us page?
Netflix’s The Queen’s Gambit tells the story of a chess prodigy with many parts inspired by true events. It transformed chess from an ordinary game into an intriguing and engaging trend, with chess set sales increasing by 87% …