• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Attract the Right Audience and Influencers with an Authentic Brand Persona

    being happy at branding

    The quality of your connections far out weigh the quantity when it comes to building a personal brand online. In order to create more visibility for your brand it is important to forge relationships with the right niche and influencers.

    How can your personal brand attract a targeted audience online? Through content and communication that speaks to those who will be interested in what you have to offer. With a focused approach you can grow your networks and eliminate followers who will not be brand supporters.

    Today’s online world is all about building a reputation through authentic relationships that will last over time. There are several ways to attract the right fans and followers to your personal brand’s website and on social media.

    Building Authentic Relationships online

    Attracting the right audience for your personal brand starts with a clear focus and strategy. Use these steps to make better connections:

    • Get away from selling to your audience – More consumers are using technology such as ad blockers to get away from direct advertising. This old sales method simply doesn’t work in a time where people are looking for trusted brands to purchase from. Use your content as a tool to provide a reason for them to want to know more about your company.
    • Check out your current networks – Do an audit online to find out who your true fans are and to weed out any spam followers and referrals. Start connecting with influencers in your target market whom you can build relationships with as these people will be most likely to recommend your brand later on.
    • Be selective with social media – In order to maximize your productivity you will need to learn which social networks your audience is engaging in the most. If you spread your efforts too thin over many different platforms you are then missing out on a more focused, and personalized approach with a select few.
    • Spread the news – Once you have made better connections and have promoted other influencers the time will come when you will have a guest writing opportunity or a shout out for one of your service or product launches. Don’t be afraid to reach out to your network to let them know what’s happening in your business — but keep in mind this can only be done after you have established trust and support for what they offer as well.

    It is important for your personal brand to build authentic relationships in order to reach an Internet savvy audience who rely on appealing content and trusted reviews. By paying attention to what they need you can make better connections that will grow and produce quality recommendations.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

    Tagged with: , , , ,
    Posted in Personal Branding
    Content Partners
    As Seen In