Attract the Right Audience and Influencers with an Authentic Brand Persona

  • 1 min read
being happy at branding

The quality of your connections far out weigh the quantity when it comes to building a personal brand online. In order to create more visibility for your brand it is important to forge relationships with the right niche and influencers.

How can your personal brand attract a targeted audience online? Through content and communication that speaks to those who will be interested in what you have to offer. With a focused approach you can grow your networks and eliminate followers who will not be brand supporters.

Today’s online world is all about building a reputation through authentic relationships that will last over time. There are several ways to attract the right fans and followers to your personal brand’s website and on social media.

Building Authentic Relationships online

Attracting the right audience for your personal brand starts with a clear focus and strategy. Use these steps to make better connections:

  • Get away from selling to your audience – More consumers are using technology such as ad blockers to get away from direct advertising. This old sales method simply doesn’t work in a time where people are looking for trusted brands to purchase from. Use your content as a tool to provide a reason for them to want to know more about your company.
  • Check out your current networks – Do an audit online to find out who your true fans are and to weed out any spam followers and referrals. Start connecting with influencers in your target market whom you can build relationships with as these people will be most likely to recommend your brand later on.
  • Be selective with social media – In order to maximize your productivity you will need to learn which social networks your audience is engaging in the most. If you spread your efforts too thin over many different platforms you are then missing out on a more focused, and personalized approach with a select few.
  • Spread the news – Once you have made better connections and have promoted other influencers the time will come when you will have a guest writing opportunity or a shout out for one of your service or product launches. Don’t be afraid to reach out to your network to let them know what’s happening in your business — but keep in mind this can only be done after you have established trust and support for what they offer as well.

It is important for your personal brand to build authentic relationships in order to reach an Internet savvy audience who rely on appealing content and trusted reviews. By paying attention to what they need you can make better connections that will grow and produce quality recommendations.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

The Blog Herald
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

The Blog Herald
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Load more
CATEGORIES
Explore