Author: Erik Deckers

is the owner of Professional Blog Service, a newspaper humor columnist, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Owned Media Doctrine.
Brand Yourself AsCareer DevelopmentPersonal Branding

Want to Really Boost Your Brand? Publish in Print

Anyone can start a blog. Anyone can write a guest post. That doesn’t make you a writer, and it doesn’t grant you automatic credibility.

If you want real credibility, credibility that makes people think you know what you’re doing, you need to get published in print.

While many people will argue, there’s “no difference” between …

Brand Yourself AsCareer DevelopmentPersonal BrandingReputation ManagementSEO

Google AuthorRank Helps Personal Branding

If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.

AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…