Search engine optimization (SEO) is an important factor for boosting your brand identity. In years gone by, SEO comprised little more than mentioning a brand name repeatedly on any landing page. Search engine algorithms have since evolved into complex, smart tools that deliver enhanced search result ranking and brand awareness.
Brand awareness is one of the fundamentals of any marketing plan. It goes hand in hand with search engine optimization (SEO). As the cornerstone for your brand exposure, it’s essential not to overlook a thorough SEO strategy. Solid SEO means better user experience and improved rankings.
Here are five ways to build your brand awareness …
The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach.
The latest change by the search engine giant is designed to understand the intent and contextual meaning of a query.…
Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for information, and although this is not measured directly the social signals …
As a wannabe writer or blogger, you may have heard the term “SEO” be bandied about without really knowing what it means.
SEO stands for Search Engine Optimization – essentially, making search engines display your web page high up on their rankings. Google (we could talk about other search engines, but let’s be honest, how …
As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …
An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs.
Is your landing page attracting or repelling visitors? A frustrating design can be the first problem, and following that is how …
Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm has evolved …
Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.
Should you still use basic keywords?
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
