Author: Erik Deckers

is the owner of Professional Blog Service, a newspaper humor columnist, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Owned Media Doctrine.
Career DevelopmentMarketingPersonal BrandingReputation Management

Basic Articles Mean Mediocre Articles

Rescue me from beginners’ secrets!

Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.

“Psst, hey buddy. Edison invented the light bulb. Don’t tell …

Career DevelopmentPersonal BrandingReputation Management

Three Secrets to Sounding More Confident In Your Writing

Mediocre writing teems with timidity and hesitation. That’s why it’s so boring. Weasel words and loopholes abound, because the authors are so afraid of making a mistake and looking bad. As a result, the author comes across as lacking in confidence and unsure of their ideas.

There are three ways to sound confident in your …

Career DevelopmentEducationPersonal BrandingSocial Media

Three Personal Branding Secrets for Academics

People in academia live life more than a little differently from those of us in the business world. Even the rules of personal branding and networking are different. You don’t get tenure based on valuable relationships and what you have done for others. It’s based on publishing, teaching, and committee work.

But that doesn’t mean …