Author: Erik Deckers

is the owner of Professional Blog Service, a newspaper humor columnist, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Owned Media Doctrine.
Brand Yourself AsPersonal BrandingReputation Management

Response to People Who Hate the Term “Personal Branding”

I’m always surprised at the vehemence with which people say they hate the term “personal branding.”

“I’m not a brand, I’m a person!” they demand.

Except you are. As Kyle Lacy and I said in Branding Yourself, “A brand is an emotional response to the image or name of a particular company, product, or person.”…

Career DevelopmentJob SearchPersonal BrandingPositioning

Hiring Opposite Keirsey Temperaments to Grow Your Company

The problem most people have when hiring new employees is the tendency to hire people just like themselves. Engineering firms that need a marketer look for engineering-types with marketing experience. Creative types who need someone to manage the office look for other creatives who have operations experience.

It’s a problem for many leaders — they …

Brand Yourself AsCareer DevelopmentPeoplePersonal Branding

Spotting Keirsey/Myers-Briggs Temperaments at a Glance

Last week, I wrote about how knowing the different Keirsey Temperaments, could help you interact with different people you encounter. This week, I want to give you a basic understanding of how you could spot these different types.

There are four basic Keirsey Temperaments — SJ, SP, NT, NF — created by psychologist David Keirsey, …

Career DevelopmentPeoplePersonal BrandingPositioning

Using Myers-Briggs Temperaments to Help With Hiring and Selling

As you’re sitting in your next job interview, work evaluation, or sales call, knowing the Myers-Briggs temperament of the person sitting across from you can be extremely beneficial.

If you’ve ever heard of Myers-Briggs, you’re familiar with the 4-letter classification that each personality type has — ENFP, ISTJ, ISTP, ESFJ, and so on. There are …