Is Perspective Killing Your Job Search?
This is the single most important piece of information I can share with you about your personal brand.
It will totally change the way that you approach your job search. It will change the way you write, the things you communicate and even the way you feel about your search.
And, best of all, it’s …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Know Your Next Step: Successful Career Planning
Your career is important to you.
Your brand is important to you.
But they aren’t working as hard as they could for you. I guarantee it. It doesn’t take crazy time or energy to change that; to get your brand and career turbo-charged.
Action one: map out your grand strategyMost people I work with …
How To Email Just About Anyone
Did you know that if you know someone’s name, you can almost certainly email them.
Its true — and A-Players choose to do this all the time.
After all, what would it be worth to you to be able to get into the inbox of your most-desired mentor? Or the game-changing client? Or your future …
What Got Your Here, Won’t Get You That Promotion
A friend of mine shared with me a piece of advice from his military training – he told me that his superior officers used to tell him
The things that got you promoted this time will never get you promoted again.
This is right on the money. Its also completely wrong, but we’ll get to …
Four Steps To Prepare Yourself For A Career Change
When you want to change careers — to a new field, a new industry or both — your personal brand can feel like a ball and chain weighing you down.
It can seem like your brand does is HURT your plans to change careers, rather than helping you achieve your goals.
But it doesn’t have …
Your Personal Brand Toolbox: The Informational Interview
Your personal brand is based on two things: You and Your Target Audience.
You need to know a lot about both.
Identifying and understanding things about yourself: your personality, your strengths, your weaknesses, your signature, is a lot of work. It is work that can be done through introspection and consultations with trusted confidants.
Learning …
Why You Need to Brand & Target Your Resume
Today, we’ll find out why making a safe resume just won’t cut it in today’s job market.
Spending lots of time tweaking and perfecting your ultimate resume or resume may feel productive and good, but it isn’t where you should be spending your energy.
Having one safe resume is not enoughWhat is enough? Taking …
What Makes You So Special?
It sounds like a snarky question, but the answer is the core to your personal brand.
What is it that you can do that no one else can? Maybe your technical skills enable you to soar above the crowd. Maybe you can get away with making jokes others can’t and help people smile while they …
Does Your Personal Brand Use The Right Vocabulary?
Just the other day, we asked the question: Does your Personal Brand Use the Right Language?
So, today, we are going to take it to the next level.
You’re speaking the right language. You’re communicating with your audience about things that they care about.
BUT, are you using the right vocabulary?
Your chosen words are…