Author: Roger Parker

Roger C. Parker is an author, book coach, designer, consultant who works with authors, marketers, & business professionals to achieve success with brand-building writing & practical marketing strategy. He helps create successful marketing materials that look great & get results, and can turn any complex marketing or writing task into baby steps.
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Best Practices for One Sheet Personal Brand-Building Success

One sheets are essential personal brand-building tools for authors and self-employed professionals.

They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.

One of the best ways you …

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Writing Tools, Part 3 – iPad Applications for Authors

In less than a month, my Apple iPad, quickly became an essential writing tool helping me save time building my brand by planning, writing, promoting, and profiting from published books.

This is not to say, of course, that the iPad is a replacement for desktop or laptop computers. But, the iPad certainly complements them, adding …

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Writing Tools, Part 1 – Why Authors Need iPads

An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.

I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …

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7 Writing Tips for Half-Written Brand-Building Books

If you’re wondering what to do with a half-written brand-building book on your computer, you’re not alone!

No matter how frustrated and sad you may feel, it’s important to remember that you’re not alone!

Experienced authors, as well as emerging authors writing their first brand-building book, often find themselves forced to deal with incomplete books. …

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Save Time Turning Ideas Into Profitable, Brand-Building Books

The faster you can turn your book ideas into an organized table of contents, the faster you can write and self-publish a profitable, brand-building book.

Self-employed professionals writing books to build their brand, enhance their credibility, and increase their search engine visibility often focus exclusively on the writing…when they should be focusing on planning and …

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The 7 Essentials of a Strong Author Platform

Many authors have blogs, many others have well-designed websites, but relatively few have a strong author platform.

A strong author platform goes far beyond the typical blog or website. Platform success requires more than just content and design.

Here are the 7 essential characteristics needed to create a strong author platform, that will help you …

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Tips For Building Your Personal Brand by Writing Less

Build your personal brand by improving your ability to write concise, compelling, and informative content.

Conciseness is the biggest challenge many face when writing to build their personal brand. There’s more written about choosing topics, organizing information, and online delivery systems than there is about writing as concisely as possible.

What has been written about …