Author: Roger Parker

Roger C. Parker is an author, book coach, designer, consultant who works with authors, marketers, & business professionals to achieve success with brand-building writing & practical marketing strategy. He helps create successful marketing materials that look great & get results, and can turn any complex marketing or writing task into baby steps.
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How To Bounce Back From Personal Branding Disappointment

How you handle disappointment will play a major role in your personal branding success.

At some point or another, you may experience disappointment during your journey to personal branding success. An expected job offer may not materialize, your book may not sell as well as expected, or a recent marketing campaign may not attract qualified …

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Tips For Positioning Your Book In A Crowded Field

One of the best examples of book title positioning and personal branding I’ve found in a long time is Jennifer Lee’s The Right-Brain Business Plan: A Creative, Visual Map for Success.

I was immediately impressed by the book’s positioning,  it’s excellent execution, and its strong sales. The more I looked and read, the more I …

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How to Say “No” Without Damaging Your Brand

Everyone who wants a strong brand must learn how to say “no” without damaging their brand.

Branding success for both businesses and individuals involves more than just attracting and building a loyal following; it also requires retaining your followers’ loyalty…even when you have to say “no.”

You can’t turn your brand “on” or “off” like …

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Are You Using The Right Words For Your Brand?

Are you using the right words to build your personal brand in your resume, marketing materials, and social media updates?

Often, there’s a disconnect, or gap, between the words used in resumes, marketing materials, & day-to-day social marketing, and the personal brand an individual is trying to build.

Personal brand building is impossible if you’re …

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7 Keys to an Effective Blogging Strategy

Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?

Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?

Authors blogging to build interest in their upcoming books and small business …