• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Be Yourself, Unless You’re A Jerk

    shutterstock_281560097There WILL be stress in your business life. The heat of the moment can cause you to do something that un-does years of good work. So be really careful in the following when the going gets tough:

    -Don’t be overly convinced of your own importance.
    -Don’t think you are the “exception to the rule” in doing whatever you want to.
    -Don’t act only to please yourself.
    -Don’t break your word.
    -Don’t be dishonest. (You can go to jail for it.)
    -Don’t be mean or nasty.
    -Don’t kick people in the face anywhere along the way.
    -Don’t yell and scream.
    -Don’t embarrass others.
    -Don’t turn supporters into roadkill when the going gets rough.
    -Don’t be arrogant no matter how much of a right you think you have to be arrogant.
    -Don’t get good at being bad.

    Again, in the words of my mentor, Curt, “Be yourself, unless you’re a jerk.”

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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