You probably wear a lot of hats as a CEO: visionary, structure builder, and brand creator, to mention a few. You are where the buck stops.
A subject matter expert (SME) is one you may have stashed aside for a long time. However, suppose you’re the company’s creator or you have worked your way up the corporate ladder to an executive position. In that case, it’s only logical that you’d delegate SME responsibilities to others as your brand business role grew.
After all, it’s critical to have team members with broad knowledge bases for the organization’s enrichment. Still, let’s encourage you to consider how establishing yourself as a visible expert executive might help you build your brand. This can even affect mental health.
What is the definition of a personal brand?
Your company’s objective and solutions for your market tell others via visible brand messages and images. As leaders and managers, we strive to be consistent with our company’s identity and values.
But what if you detach yourself from the situation? What would stand out as distinctively you if you were thrown into any other organization or served on a volunteer board?
Have you taken trips? What skills and information have you gained along the road, and on what values do you base your decisions? Your brand is your narrative, expertise, message, and beliefs.
What are the benefits of thinking about your brand?
If you like being the CEO of your business, you see leading people and making a difference every day. You may feel energized and excited. However, you may choose to engage in other income-generating activities, whether in this role or not.
Things such as speaking and consulting or using your leadership skills for causes that are important to you. If you’ve ever considered a second job after leaving the boardroom, having a solid personal brand may help you bridge the gap between your present corporate function and what you can offer the world as a “free agent.”
Your brand bundle includes the specific subject matter expertise you bring to the table. Therefore, you may improve your company’s brand while concurrently enhancing your brand in four ways by keeping your skills fresh and sharing them.
Position your skills strategically to make you more personable and approachable to your target audience. For example, in the field of education, your target audience is the parent who feels that education will open opportunities for their children.
When people visit your website or look at your media resources, they see your name and CEO position. So make no secret about your degree was what propelled you from poverty to optimism.
Your audience can see that you don’t manage education organizations. They see you lead from a genuine belief that information can improve lives.
To develop trust and value, draw on your experience.
You have the most powerful voice to speak to the unsure of an SME and CEO.
Remember that as an experienced brand leader, you can convey value like no one else in your firm, whether potential consumers or even investors want education and confidence. You may also use your knowledge to set yourself apart from the competitors.
Therefore, people may choose from a variety of tutoring and online education choices. People will be more confident in working with my firms if they perceive my love for education above my desire for profit.
Make the most of your experience to help you advance your career. You’ll have numerous chances to communicate what you know if you have relevant and related subject matter expertise.
If you have subject-matter knowledge, you will have many chances to participate. Options include professional panels, advisory boards, podcasts, blogs, and paid speaking engagements.
You should organize panels inside your company. Rising tides raise all ships.
As CEOs, we have the power to create brand environments that value knowledge and recognize that everyone on our staff is an expert in something.
Therefore, group your employees. Expertise is valued, and everyone on our teams has a specialization. Creating in-services, lunchtime Zoom panels, and other unique subject knowledge displays are ways to boost everyone in your workplace.
You may think…
You may need to think about your origins and the information and experiences that lead to your current position as CEO. You’re an expert at something that just a few people are.
Take the time to share what you’ve learned and to inspire others to learn, develop, and share as well.
Knowledge is free to share and may benefit others in many ways. Therefore, you may dramatically improve your brand and leadership by embracing your position as an expert.
Never crash land your brand!