What kind of inclusive brand do you consider yourself to be? There is no one-size-fits-all solution when it comes to brand building.
When it comes to designing a house brand, styling your hair, or even creating a pizza, there is no one-size-fits-all method.
As individuals, we each have our approach and philosophy regarding how we display ourselves to the rest of the world. You can say the same can for the company and personal brands we are currently building.
However, as more firms and individuals attempt to engage in inclusive marketing, the trend twists and turns. America seems to want action figures more than brand figures. Many have failed to set norms, methods, and means of being authentic to their core consistent with their values.
To avoid getting too far ahead of yourself in inclusive marketing, it’s a good idea to take a step back and assess the situation. That is to say, identify what type of inclusive brand you want to be before you start building it. This choice will guide your decision-making process when it comes to who you serve and how you do them.
In a similar vein, they also regulate your conversation. That is to say, particularly in terms of the reasons you advocate and fight, you should be more specific. Furthermore, developing an inclusive brand that is consistent with the nature of your company will assist in securing its long-term success.
The majority of businesses fall into one of a few categories of inclusive branding. Check to see if any of these are a suitable match for your needs and preferences.
Become a warrior for social justice and equality.
Others were able to hear your voice because of your efforts. After that, you must take a stance on the issues. You use your platform to advocate for others, educate them, and connect them.
In the same way, you affect positive change on issues that touch your customers and society as a whole.
Many well-known brands, such as Ben & Jerry’s and Patagonia, are famous for taking strong stances on social justice issues.
You’re concerned about not abandoning someone.
Consider the term “inclusion,” which refers to the concept of bringing everyone along for the trip. They travel in the exact vehicle as your products, services, and experiences.
Rihanna’s ultra-inclusive lingerie brands, Fenty Beaty and Savage X Fenty are upending all industries with their radical inclusivity. They demonstrate that it is possible to involve all customers who are experiencing the problem your organization is trying to solve.
This is an area where Gary Vaynerchuk is also making strides. Vaynerchuk strives to engage clients with his stuff by making it available in various languages all around the world.
You’re in preparation for the spotlight.
You concentrate all of your efforts on customers who are used to operating in the shadows. As a result of these characteristics, you cater to a highly specialized niche market. Other companies may choose to ignore it, underserve you, or ostracize you.
Nubian Skin is an example of a company that falls under this category. Nubian Skin is a nude lingerie and hosiery company that caters to women of color.
A pie slicer is a tool used to cut brand pies into slices.
You want to provide a warm welcome to everyone, but you realize that you lack the necessary skills and resources to do so. Consequently, you must pick carefully which underrepresented and disadvantaged customer groups you will serve in the future.
It is important to note that this does not indicate that you intentionally aim to reject customers who do not fit into your priority list. It does, however, entail that you spend all of your time and resources satisfying the needs of the specific client segments you have identified.
Sprinkles Bakery, for example, specializes in gluten-free baked goods. Customers who are vegan or sugar-free and those who do not have any dietary restrictions will benefit from this offer.
Kevin Curry of Fit Men Cook has decided to expand his client base to include Spanish-speaking consumers in addition to his English-speaking ones.
Now it’s your turn.
You have the opportunity to develop an inclusive brand in your distinctive manner. One suited for where you are right now will enable you to develop as time goes on.
Create an inclusive brand identity by recognizing your company’s unique characteristics and designing and implementing a plan to help you embrace that identity. The rules for personal branding are flexible.