• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Bring More Book Sales With a Professional Editor

    Challenges Entrepreneurs Face

    Businesswoman consulting a partnerIn addition to great content on your website another credibility builder for your personal brand is book publishing. But not all books that are out there are considered high quality. Writing is just the first step to the process as you want to ensure that all of your time and effort gets the most visibility with concise copy that stands out to your readers.

    A personal brand’s reputation online is important, and you don’t want an unprofessional eBook or printed book with your name on it. The path to publishing success involves working with a professional editor who knows how to convey your message in the best possible way. A great book builds a strong audience as well as authority, and provides a unique brand perspective that your readers will want to buy.

    How can your personal brand benefit from hiring a professional editor? Through increased book sales, recognition, and advice that you could not have thought of on your own.

    An original and fresh topic will certainly get noticed along with a superb editing and a focused marketing strategy. In order to reach the most readers there are a few key factors when selecting the right editor.

    How to find the best editor for your book

    There are several elements to keep in mind when finding the right professional to help you with your next publication.

    • Clear and concise copy – If you want your brand’s message to be compelling then you need to present this in a way that is in an easy to understand format. A good editor will help you modify your manuscript into a format that is high quality, which will stand out from the thousands of books that are poorly written and formatted.
    • Decide on print, digital or both – Before you even begin the writing process determine whether your book will be published online or whether you would like to attract an agent with a print version. Many brands publish in both realms, and a professional editor can provide objective feedback such as weaknesses and strengths, grammar and spelling corrections, ect.
    • Work with an expert in your niche – As your brand sets out to hire an editor make sure that they are well versed in your target market. This information can be supplied from previous testimonials, projects, recommendations, and so on. Take advantage of professional organizations in order to avoid run-of-the-mill or low-quality freelancers.

    Taking the time to establish a working relationship with a professional editor can make the difference between your brand getting noticed or passed off as a novice. Not only can you increase your book sales, but establish your name as an expert in your industry. Services provided can vary according to the editor, and budgets may range anywhere from $500 up to a few thousand dollars.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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