Apple’s Holiday Ad: A Modern-Day Scrooge Tale

Apple Ad

As the holiday season approaches, Apple has unveiled its yearly holiday film, “Fuzzy Feelings.” The commercial, directed by Lucia Aniello, tells a touching tale in an unconventional way by fusing stop-motion animation with live-action footage. Inspired by the timeless story of “A Christmas Carol,” the four-minute commercial follows a woman who gains a new perspective on her irritable boss. The commercial uses Apple products as a vehicle to remind people of the importance of being creative and kind.

The Main Plot

A man robbing a charity pot is shown in the first stop-motion scene of the commercial. The winter wind carries away his possessions, burying him in slush, as karma takes its toll. A woman snapping photos of the scene with an iPhone 15 Pro Max is then shown as the camera pans out. The woman’s own experience with her own unpleasant boss serves as inspiration for the stop-motion animation character she creates to portray him. Until he gives her a considerate Christmas present, she keeps bringing bad luck to the character.

The Influence of Originality

The commercial stresses the importance of imagination in creating a more compassionate society. Thanks to her creative vision and vivid imagination, the director is able to stage a more upbeat scene for the stand-in boss. New to this scene is the protagonist’s discovery of a dog beneath a Christmas tree, followed by lunch in the office cafeteria with the filmmaker’s boss. The ad makes a strong case for the transformative power of creativity in human relationships and the cultivation of empathy.

Emotional Resonance and Music

Adorned with George Harrison’s legendary song, “Isn’t It a Pity,” the commercial amplifies its profound emotional impression. The storyline is beautifully complemented by the lyrics of the song, which inspire empathy and contemplation. Warm and fuzzy graphics, a touching story, and uplifting music all work together to make viewers feel the warmth and joy of the season.

Apple’s Annual Seasonal Ad Campaign

The release of lengthy, visually stunning holiday commercials by Apple is a tradition. Featuring the capabilities of Apple’s devices and conveying a meaningful message, these ads are shown annually. A girl’s quest to rescue her snowman served as a symbol for the return to festivities following the COVID-19 lockdowns in the 2021 commercial directed by Ivan and Jason Reitman. The 2019 commercial, “The Surprise,” also dealt with grief and the pressures of holiday travel.

Unveiling the Magic

The advertisement and an exclusive look at the stop-motion animation’s creation are both shared by Apple. Viewers will gain an understanding of the filmmaker’s workflow as they see the equipment and techniques they employed. By providing an inside look, Apple hopes to promote the creative potential of its devices and encourage aspiring filmmakers.

See first source: Adweek


1. What is “Fuzzy Feelings,” and who directed it?

“Fuzzy Feelings” is Apple’s yearly holiday film for the holiday season. It is a commercial directed by Lucia Aniello.

2. What is the main plot of “Fuzzy Feelings”?

The commercial tells a touching tale inspired by “A Christmas Carol” in an unconventional way. It follows a woman who gains a new perspective on her irritable boss. The commercial uses Apple products as a vehicle to remind people of the importance of creativity and kindness.

3. How is “Fuzzy Feelings” presented visually?

The commercial combines stop-motion animation with live-action footage to tell its story. It features scenes of stop-motion animation alongside live-action sequences.

4. What role do Apple products play in the commercial?

Apple products, including the iPhone 15 Pro Max, are featured in the commercial. They are used to capture photos and inspire creativity in the storytelling.

5. What is the message of the commercial regarding creativity and kindness?

The commercial emphasizes the importance of imagination and creativity in creating a more compassionate society. It showcases how creativity can transform human relationships and foster empathy.

6. What music is featured in the commercial, and how does it contribute to the emotional impact?

The commercial features George Harrison’s song “Isn’t It a Pity,” which enhances the emotional impact of the storyline. The lyrics of the song inspire empathy and contemplation, adding depth to the narrative.

7. Is this Apple’s first holiday commercial, or do they release them annually?

Apple has a tradition of releasing visually stunning holiday commercials annually. These commercials showcase the capabilities of Apple’s devices while conveying meaningful messages. “Fuzzy Feelings” is part of this annual tradition.

8. What were some of the previous holiday commercials released by Apple?

In previous years, Apple has released holiday commercials with themes ranging from the return to festivities after COVID-19 lockdowns to dealing with grief and the pressures of holiday travel. Each commercial carries a unique message and storytelling approach.

9. Is there more information available about the creation of the stop-motion animation in the commercial?

Yes, Apple has shared an exclusive look at the creation of the stop-motion animation used in the commercial. Viewers can gain insights into the filmmaker’s workflow, the equipment used, and the techniques employed. This behind-the-scenes look aims to promote the creative potential of Apple’s devices and inspire aspiring filmmakers.

Featured Image Credit: Photo by Sumudu Mohottige; Unsplash – Thank you!