Category: authors corner

authors cornerguest postPersonal BrandingSound BrandingSuccess Strategies

What Do Your Words Say About Your Personal Brand?

Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.

The next time you’re tempted to dash off a blog post or email, slow down and reread your message.

Ask yourself: Are the words that I used …

authors cornermanagementPersonal BrandingSuccess Strategies

Creative Briefs And Personal Branding Success

If you’re building your personal brand with the help of freelancers like copywriters, graphic designers, coaches, or web consultants, you should be preparing a creative brief for each project.

Creative briefs are short documents, typically just 1 or 2 pages long. They save time, money, and frustration by identifying the crucial elements of a project.…

authors cornerguest postPersonal BrandingSound BrandingSuccess Strategies

Storytelling Tips For Personal Brand Building Success

Although there are a lot of books and blog posts describing the importance of storytelling as a personal brand building tool, there are a few that share a practical system for creating your own stories.

 

The exception is Raf Stevens’ No Story, No Fans: Build Your Business Through Stories that Resonate.

No Story, No Fans …

authors cornerentrepreneurshipPersonal BrandingSuccess Strategies

7 Tips For Successfully Raising Capital On Shark Tank

ABC’s Shark Tank provides free weekly tips showing what to do, and what not to do when it comes to raising investment capital to fund your business and your personal brand.

Although there’s nothing quite like the autonomy that comes from self-funding your business, in many cases, there may come a time when you need …

authors cornerguest postPersonal BrandingSuccess Strategies

7 Tips For Increasing Your Writing Productivity

Content is the currency of content marketing for personal branding, but productivity–i.e., your ability to write as efficiently as possible–is the lever that can speed your journey to personal branding success.

 

Whether you’re writing articles, blog posts, resumes, books, or ebooks, to build your personal brand, the fundamentals of writing productivity remain the same.

Use …

authors cornerCareer DevelopmentPersonal BrandingSuccess Strategies

How To Bounce Back From Personal Branding Disappointment

How you handle disappointment will play a major role in your personal branding success.

At some point or another, you may experience disappointment during your journey to personal branding success. An expected job offer may not materialize, your book may not sell as well as expected, or a recent marketing campaign may not attract qualified …

authors cornerPersonal BrandingPositioningSuccess Story

Tips For Positioning Your Book In A Crowded Field

One of the best examples of book title positioning and personal branding I’ve found in a long time is Jennifer Lee’s The Right-Brain Business Plan: A Creative, Visual Map for Success.

I was immediately impressed by the book’s positioning,  it’s excellent execution, and its strong sales. The more I looked and read, the more I …