Personal Brand Stereotypes #3: The Curse of the Pink Shirt
For all of you who are new to this series, my first post was about tall individuals are immediately called basketball players and my second post was about how glasses make you look smart. Today , I wanted to examine the curse of the pink shirt. Of course women can freely wear pink shirts, but …
Personal Brand Stereotypes #1: Tall People Are Basketball Players
This is the first post in a series of posts examining the many stereotypes our brands encounter due to our appearance. Today, I examine the “since you are tall you must play basketball” stereotype that some of us are a victim of.
Don’t even deny it for a second. I will even admit to asking …
Video Your Brand: The “I Feel Like I Already Know You” Effect
I think books are amazing, but it’s the personal brand who authors it that matters the most. Before picking up a book and reading it, do you really know the author? I bet more than half the time you have never experienced the author in reality. You may have searched their name in Google, found …
So You Want People to Read Your Email? A Lesson in Email Branding
I receive a lot of spam mail, as well as email messages from those who are clueless about personal branding. The strange thing is that I get more spam on this blog than my email. I just read “Akismet has protected your site from 36,927 spam comments.” Isn’t that just absurd? Don’t people know that …
What We Can Learn About Personal Branding From “The New Guy” Movie
Background on the film
The New Guy is a movie that came out in 2002, during my freshman year of College. Teenager Dizzy Harrison was the laughing stock of his high school, but his “loser” status changes when he lands a prison sentence and his inmate (Eddie Griffin) gives him a crash course in …
Steve Jobs Macworld 2008 Keynote [podcast]
[googlevideo=http://video.google.com/videoplay?docid=2579370891534637752]
New technology powers our personal brands. Today was Macworld, which is Apple Computers biggest event. Steve Jobs, one of the most well respected brands in technology, gave a keynote about the many innovations that Apple has done for 2008. As our brands move from reality to the internet and now mobile, this technology will …