Category: Success Story

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“Priceless” Leadership: An Interview with Kevin Allen

Recently, I had the chance to connect with Kevin Allen, the pitchman behind MasterCard’s now iconic “Priceless” campaign and author of the Wall Street Journal best-seller, The Hidden Agenda. In Allen’s newest book, The Case of the Missing Cutlery, he discusses his journey to becoming a leader. Specifically, he recalls his time as a young …

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Corporate Idealist: An Interview with Christine Bader

Recently, I sat down with Christine Bader, author of the new book, The Evolution of a Corporate Idealist: When Girl Meets Oil. “Corporate Idealists” are an invisible army of people located inside the world’s biggest and most well-known organizations that push for safer and more culpable practices. As a corporate idealist at BP for nearly …

Career DevelopmentCareer ResourcesCorporate BrandingentrepreneurshipInterviewMedia BrandingPersonal BrandingSuccess StorySuccess Strategies

POWER of Branding: An Interview with J.D. Power

Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …

Corporate BrandingentrepreneurshipInterviewMedia BrandingPersonal BrandingSuccess StorySuccess Strategies

Taking Action: An Interview with LVLXIII CEO Antonio Brown

Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13’), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …

Career DevelopmentCareer ResourcesentrepreneurshipInterviewSuccess Story

Re-Defining Religion: An Interview with Allison Josephs

Recently, I had the privilege of speaking with Allison Josephs. Allison is a noted speaker, spiritual leader, and the founder of “Jew in the City,” an organization dedicated to re-branding Orthodox Jews and Judaism through the world using digital media. Last month, the organization held its second annual “Top 10 Jewish All-Stars Awards and Red …

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Lessons in Personal Branding Success from Jay Conrad Levinson

The personal sadness so many felt last week, after learning that Jay Conrad Levinson had died, emphasize that an individual’s personal brand extends far beyond their accomplishments.

Few authors and advertising/marketing professionals have achieved as much brand-building success as Jay Conrad Levinson.

Before creating his own Guerrilla Marketing brand of best-selling marketing books and educational …

Personal BrandingReputation ManagementSocial MediaSuccess Story

The Story Behind the Personal Brand

This is the era of social networking: It doesn’t only facilitate communication amongst people but also has become one of the primary windows through which businesses can connect with their customers. Whether it’s a large business or a smaller one, it can prosper greatly by harnessing the power of social media appropriately.

Therein lies the …