Why create a personal brand now? Why not? Are you doing anything more important? Maybe watching reruns of “Seinfeld” on Netflix? Get on this!
Your personal brand encapsulates who you are and your creative skills, allowing you to build meaningful connections and open doors.
When you intentionally construct your brand, you’ll be amazed who contacts you. But there’s more.
By 2020, 43% of the U.S. workforce had become freelancers or contract employees. If this is you, a personal brand can help you gain clients and earn more. Branding builds reputation and trust, and it helps clients locate you.
A 2018 CareerBuilder poll found that 70% of companies review candidates’ social media, while 43% check current employees. A positive and planned internet presence could make (or ruin) your employment search. Given that the typical employment duration is four years, you’ll undoubtedly be job hunting at some time, so start building your personal brand now. Keeping this in mind, let’s look at how to start establishing your own brand.
How to Create a Brand
Here are the top techniques to enhance your own brand.
Step 1: Identify yourself and your goals.
It’s vital to define your personal brand’s authenticity by determining your identity, abilities, and objectives. Think thoroughly and honestly. Begin by questioning yourself:
- What fuels me?
- Where do I excel?
- Where do I lose energy?
- What settings suit me best?
- What industries fascinate me?
- Where do I want to be in 10 years?
- What impact do I seek?
It’s fine if your responses change over time. Your personal brand changes with you, so be honest today and understand that your image may alter.
If you’re unsure how to proceed, seek advice from friends, coworkers, and family. Even if you’re certain of your answers, you should seek advice. Seeing oneself through others’ perspectives might help you develop a more comprehensive self-image. Knowing these aspects of yourself allows you to create an image that reflects them and helps you achieve your goals.
This attracts like-minded folks who share your passions or value what you have to give. It strengthens your network.
Step 2: Develop your unique selling point.
Branding requires leveraging your distinctions. Your own brand won’t be unique if you’re like everyone else. People remember the unique. That’s where your unique selling point (USP) comes in. It’s a simple phrase that sums up what you do best. There are two phases to defining your distinct value proposition:
- Know your strengths. Consider your prior successes. Consider what people say about you and your skills. What you do better than most others is the basis of your unique value offer.
- Highlight these assets. You may construct a brand around your strengths by assessing them. Share your knowledge and achievements. As a result, if an employer or customer is evaluating you, they can determine from your brand that you are the ideal person to hire. If you know your talents but aren’t sure how to turn them into a value proposition, prepare for an interview.
Some Methods to Discover Your Creative Uniqueness
- Specify your answer. Many people are hardworking, detail-oriented, and socially adept. Do not dwell on the past but rather on recent successes. How did you succeed in those scenarios? Why did you succeed while others with similar talents failed?
- Determine how your distinctiveness will benefit you. While knowing your strengths is helpful, they are useless until used. For example, if you want to move from sales to venture capital, assess your talents in both fields. Consider how these abilities helped you as a salesperson and how they will help you succeed in the VC sector.
- Describe your character. But not all hard workers are sociable, fun-loving, and likable. These personality qualities, together with your skills, make you stand out. It’s probably a good mix for you.
- Define your target market. Many people make the error of appealing to the masses. It’s crucial to identify your specialty and then appeal to your target market. If you’re starting a business, your personal specialization should complement it. If you want to develop a brand to further your career, find your specialization. Start with a wide category you enjoy, like sales, marketing, or finance.
- Next, narrow it down three times. Consider the difference between promoting a brand vs. an SEO blog and article writing for small businesses. The first is so wide and covers so many topics that it will be tough to distinguish yourself. The second gives you a specified service to a defined audience. Being an expert in a narrow area is easier than a large one.
Some Benefits of Personal Brand Marketing That May Help Persuade You
- Less rivalry. Marketing has considerably more people than SEO content marketing for startups and small enterprises utilizing blogs and articles. This increases your chances of succeeding and standing out.
- Specific knowledge. A wide category might take years to create, whereas a specialty can be mastered in months. More knowledge increases domain authority and helps differentiate.
- Better client service. Instead of trying to reach the masses, focus on fewer, more focused prospects. It makes such chats more interesting and enhances conversion rates (or that a recruiter hires you). You may also better understand your clients and adapt their experiences (or get to know a company better and personalize your interactions with them to land a position). All of this positively feeds progress. Improve your personal and social media accounts.
Launch Your Own Targeted Website
First, optimize your own website. If you don’t have one, create and launch one. However, you may want to consider acquiring a name and web hosting service. Namecheap is my go-to for cheap domains. Bluehost is also a good web host. Include on your personal website:
- Professional logo
- A professional headshot and photographs
- Clear calls-to-action
Instagram, TikTok, and Instagram are the most popular social media channels for personal branding. While all platforms must work together to provide a unified message, you may wish to start with only one. One could be enough to make your personal brand a standout.