The strongest personal brands are anchored by published books that establish the author’s thought leadership, or proven expertise, in their field.

Unfortunately, however, authors with subject area expertise often publish their first book too late!

The best time to write and publish a book is before you need it, while you have a secure job and source of income.

You’re unnecessarily handicapping your success if you wait until you need a book to establish a new business or improve your chances of getting hired in a new job.

These thoughts went through my head while examining Mitchell Levy’s latest book, #Creating Thought Leaders Tweet: Helping Experts Inside of Corporations Amplify Their Thought Leadership.

My story

Basically, many years ago, at the peak of my professional success, after enjoying a high standard of living, I found myself looking for a job.

It wasn’t until after months of stressful and fruitless job hunting that “I wrote my way to success,” writing a book that opened doors of opportunity and control, enabling me to enjoy my freedom as well as earn far more than I ever expected.

But, if I had written my book earlier…

If I had written my book earlier, however, I would have avoided months of stress and uncertainty, and been able to enjoy far greater success…and that’s why I recommend you read #Creating Thought Leaders Tweet!

I don’t want you to make the mistake I, and so many others, have done, which is to put off writing your first book and miss out on years of opportunities and enhanced income.

#Creating Thought Leaders Tweet is a $20 book that can change your perspective on creating your personal brand as a thought leader in your field. It’s not only a guide to creating your thought leadership brand, like other THiNKaha Books, (including my book about book titles), it’s written to be read in less than half an hour!

140 ideas shared in 140 characters, or less

The book’s format proves that profound and provocative career-changing advice can be concisely shared, such as:

  • Tweet 6: If you’re not a thought leader in your field, someone else will be, so step in and start becoming one today!
  • Tweet 32: Know how others have communicated your points in the past and how you are communicating them differently.
  • Tweet 76: There is one reason thought leaders make it look so easy: they work at it all day, every day.

What you’ll learn

The 140 creating thought leadership ideas, examples, and tips are organized in ten sections:

  1. Why You Should Be a Thought Leader?
  2. What Does It Take to be a Thought Leader?
  3. Who Has Made the Transition to Thought Leader/Guru?
  4. Benefits of Being a Thought Leader
  5. Defining Your Space and Creating Your Opportunity
  6. Craft and Refine Your Message
  7. Thought Leaders Need H.E.L.P.
  8. Tips to Start on the Thought Leader Path Today
  9. Be a Great Radio or TV Guest and Be Quoted in the News
  10. What Else Should You Be Doing, or thinking About?

There are also two appendices, including one on crowdsourcing a thought leadership book.

My favorite Tweet

One of the biggest legacies of the THiNKaha Books success is proof that conciseness not only informs, but also sells. In a time-strapped world, the shorter your message, the more effective it can be.

You no longer need to write an encylopedia in order to make a difference in someone else’s life–or your own. Mitchell Levy expresses it this way:

  • Tweet 94: Note that a 250-word blog post or a 140-character tweet can be thought leadership.

What’s your take?

As Tweet 77 points out, both you and your employer can benefit when you write a thought leadership book that helps accomplish both you and your organization’s goals.  Given that there’s a potential win-win situation for both you and your employer, what’s keeping you from embarking on creating your own thought leadership for personal branding success? If you are inspired to create a THiNKaha book (20-60 hours of time), you can read more at their site. Share your questions and concerns below, as comments


Roger C. Parker wants to help you write your way to a successful personal brand. Download his free workbook, 99 Questions to Ask Before You Start to Write or ask him a question.