Today it’s not about just having an online presence, but rather how your personal brand is perceived. In order to create a trusted image it is important to develop a story around your message and design.
How can your personal brand create a unique persona that stands out? Your brand story development will come from target market research, and a clear focus on where you want to see your business. In order to create loyal brand ambassadors you need to focus on the qualities of your company and how this benefits your community.
Branding is all about meeting the needs of your prospects, and presenting a message that is original and compelling. There are several ways to attract followers to your personal brand through your story.
Steps to Building Effective Brand Storytelling
Creating an image online that shows the personal side of your personal brand starts with active engagement with your audience. Use these steps to better reach them:
- Craft a mission statement – You can define your message even further in terms of expressing to your community who you are and what you stand for, and what you can do for them. This should all be included in your mission statement with a clear understanding of what your business is about.
- Provide a background or history – People love to connect with brands on a personal level. Share stories about the inner workings of your company along with customer testimonials. As your audience can relate to you they will be more inclined to share what you have to offer.
- Stay active on social media – You can use social media to learn more about your market, network with influencers, share important news and updates, announce new products and services, and expand your brand content. Active engagement on social media can improve your customer service. Remember that in social media the conversation goes on without you. Your brand will be perceived as trusted as you respond to your fans and followers.
Developing a compelling story for your personal brand is a great way to connect more with influencers and leads. Draw in your target market with a personalized message that strongly represents your company’s mission and values.