Heather Wilson takes pivotal role at AccentCare

"Pivotal Role"

AccentCare is welcoming Heather Wilson to their executive team in the pivotal role as Senior Vice President (SVP) and head of marketing and communications. With an impressive track record and years of experience, Wilson will be stepping up to oversee all related operations within the organization. Her key tasks will include shaping the company’s messaging and brand realization, working closely with various departments to ensure marketing and communication strategies align with company goals. This vital appointment paves the way for improved communication, heightened visibility, and strategic growth within AccentCare.

Wilson’s expansive remit involves leading a team of 20 marketing and communication professionals. This important role encompasses responsibilities from managing corporate communications and staff engagement to handling crisis communication and overseeing public affairs. At the heart of this is the careful guidance of marketing campaigns to ensure they support AccentCare’s core objectives.

This significant step follows AccentCare’s year-long gap in marketing and communications leadership.

Heather Wilson’s prominent appointment at AccentCare

CEO Laura Tortorella filled the void in October, rejuvenating the function as a key part of her strategy. Her forward-thinking initiatives led to the appointment of Wilson, signaling a major evolution in AccentCare’s operational strategy and commitment to address under-resourced areas.

Wilson brings a wealth of experience to AccentCare, boasting prominent roles at high-profile companies. Her impressive resume includes positions as the Managing Director at TrailRunner International, roles at Big Valley Marketing in Silicon Valley, and the head of the San Francisco office at Abernathy MacGregor. Notably, she served as the Executive Vice President of Corporate Affairs for Weber Shandwick, expertly guiding corporate and crisis communications on the West Coast.

AccentCare is a leading provider of post-acute healthcare services, nestled under the umbrella of Advent International. Headquartered in Dallas, the organization offers a comprehensive range of health services including personal non-medical care, home health, and palliative and hospice care. Leveraging innovative technology, AccentCare strives to offer transformative healthcare solutions to millions of patients across the United States, operating in over 250 locations across 31 states. Their commitment to ongoing training ensures their healthcare professionals deliver superior care, meeting the unique needs of each patient.