Mediocrity– a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.
I see it happening on a daily basis (even in my own company at times). We get bogged down with everyday occurrences and it is hard for us to see weeks, months, or years into the future. It is hard to balance the daily routine when you (as the business owner) are so focused on growing the business in terms or revenue and new clients.
This post really has nothing to do with social media marketing… other than it is a new form of marketing that could differentiate you from the competition. It is more about being focused and understanding that NOW is the time to take risks.
NOW is the time to not hunker down …but to get PUMPED up for the day ahead. Your competition is hunkering down. Other businesses are cutting their marketing budgets and giving way to mediocrity. Now is the time to take advantage of the market and to move your company to new heights!
Position yourself as the professional that is NOT going to give in to everything raining down on the economy. By the way… I would rather not hear the excuse that you don’t have a choice…you always have a choice.
(Thanks to Mark Hayward for his post 10 Tips for Blogging Your Way to Small Biz Success which gave me the idea for this post)
Kyle writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.