We know your personal brand is all about how other people see you. It’s how we market ourselves to others. Usually, when we think about our personal brand, we tend to focus on the professional aspects to further our careers.

But what we do in the workplace is not the only thing that impacts our brand. Your brand also reflects the things you do outside the professional world. It’s time to put the personal back in personal branding. Here’s what you should be doing outside the workplace to build your brand:

Do what you love

Your brand is the culmination of who you are, what you want to do in life, while focusing on your strengths, passions, and goals. One of the key pieces that seems to get lost in a career-focused brand is your passions.

Beyond the workplace, what do you love to do? What are your hobbies? Traveling, volunteering, family, sports, music, art, social issues, food — the list is endless. All your passions have the possibility to shape your brand.

Make it your mission to spend more time focusing on your passions.

Share what you love

Once you start spending time on your passions, it’s your job to make them part of your personal brand. The only way people will begin to associate you with your volunteer work or your interest in music is if you talk about it.

Integrate what you love into your blog and social media. Whenever you write a personal bio, don’t just mention your career, mention your passion as well.

When people understand your passions, you will be a more interesting person. Eventually, when people hear your name, they won’t just say, “Oh, that’s the person from human resources.” They’ll remember, “Right! That’s the person from human resources who loves Europe.”

Reach your goals

With a more defined personal brand, you’ll have more opportunities in your career. You can use it to connect with potential employers, coworkers, and clients who have similar passions.

Incorporating your interests into your brand will help you build credibility and advance your career. This type of personal branding can make you seem more human and employers will be able to see if you’re the right fit for their culture.

By making your passions part of your personal brand, you can open doors to career paths that incorporate what you love. One of the best ways to be happy in life is to do what you love for a living. Aligning your brand to reflect that is the first step.

Your brand should be a picture of your whole self, not just what you do for a living. Add a little passion to your life and to your brand. It will make your job more fun, plus you’ll seem much more genuine. A brand built on passion will help get the right people to notice you.