• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Keep Your Personal Brand’s Website Safe From a Cyber Attack

    Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both time and money.

    What types of activity are you currently monitoring from the back end? Your brand can increase your security level and help prevent an attack with the right tools and knowledge.

    It’s time to take a fresh look at your website in order to discover what’s a potential threat and what’s not in order to avoid becoming the next victim of this online crime.

    Steps to securing your brand’s website from hackers

    Here are several ways you can effectively protect your website and online reputation:

    • Find out what your host provider offers – It is important that you have access to a long history of logs. Find out what your current provider offers and maybe even pay for an upgrade. If you are running on a shared hosting package then this is especially critical to know.
    • Don’t forget to do regular full backups – Your website may not be automatically backed up by your hosting company. Instead you need to purchase or use free backup tools in order to save your valuable content, images, and installations. Do this at least once a month as plugins and themes are upgraded on a regular basis.
    • Create a plan of action for you and/or your team – In the case of any security breaches it’s good practice to have a well outlined strategy in place with all of the right contacts such as a web developer. This will provide clarity and minimize any mistakes.
    • Check in daily during the work week – Log into your website and keep a lookout for any messages from your security plugins, any spam activity, updates, ect. If anything is outdated or there are too many spam comments and referrals this may be a good time to upgrade your security.

    Avoiding being attacked by a cyber criminal can be reduced or eliminated with the right checks and balances in place. If your brand finds out that something has been compromised you should contact your web developer and host provider right away. It’s better to seek expert advice to assess the situation and fix any technical issues that may be opening you up for a breach.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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