With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your targeted audience is one of the essential things that sets you apart from other businesses.

Who are you trying to reach?

One of the ways to know your target audience is through careful planning and analysis, as this will create the link between you and the audience. The audience in every social media platform varies however. Therefore, it is important to know who you are speaking to in every social channel that you utilize. While doing things randomly or taking a hit or miss approach can certainly provide engagement, it doesn’t reach the targeted audience in mind. It just provides instant gratification but doesn’t get the results that you aim to achieve. It pays to have 100 followers who actually stay, engage, and share your content rather than have a 1000 who are mere ‘‘passers-by.’’ With a target audience, you will have a highly-focused social media and content marketing strategy than a broad one that will just put your efforts to naught.

Consider the audience’s influences

Keep in mind that it pays to listen with the intent to understand. The success of your social media campaign requires active listening to your audience. Join or start discussions to learn more about what they need or want. Understand the demographics of your followers in each social media platform. Also, tap out other sources to get insights about the influences of your target market. There are avenues other than the online world to engage with your audience. Conduct your research to know who you are talking to, and structure your content in a way that will grab and capture the attention of those you are addressing.  By doing this, you gain a deeper understanding of your audience. Not only will you know about their needs, you will also know how to approach their concerns.

Creating buzz for your brand requires concrete plans, focus, and analysis. [tweet this]

If you want your marketing efforts to be successful, it is vital to know who you are trying to reach and for what purposes. Creating buzz for your brand requires concrete plans, focus, and analysis. It is not a random process. Your marketing strategy will not take you to places without nurturing relationships with your targeted audience. Invest your time and effort on knowing the audience and inspire them to connect with you as you connect with them as well. It is not really a complicated task after all.


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.