• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Look ’Em in the Eye or Anywhere Else About the Head

    Eyes are powerful in communicating; no other body parts communicate quite the same. The quickest way to look uninterested, distracted, inattentive, or dishonest is to not meet the other person’s eyes or even face.

    Though most of us are taught to look people in the eye when speaking with them, few do it. People will liberally notice and comment on other people’s character with observations like, “He can’t look you in the eye. “She can look you in the eye.” “He’s shifty eyed.” “She gives you the evil eye.” “He’s wild-eyed . . . dull eyed . . . has lies in his eyes.” Their impressions cause them to jump to conclusions about other people, even if they are grossly inaccurate.

    If you think CEOs with all their important work don’t bother with minutiae like eye contact, consider these comments I heard in my interviews:

    “Only if you are Justin Beiber can you afford to divert your eyes, keep moving, never smile, never engage when you meet me in the hallway.”

    “I fire eye rollers.”

    “Sometimes I purposefully look like I’m asleep in a video conference to see if people might say things they wouldn’t say in front of me if I were awake.”

    “Eyes speak volumes to me. It’s what I trust.”

    “Don’t look down. You have to face the people you’re torturing.”

    “If you are always looking around, up, and down, then you better look out in more ways than one.”

    “When I’m dealing with difficult people, I look them in the eye and wiggle my eyebrows.”

    As I’ve written many times, small things make a big difference. They know you are competent what they are looking for it “fit” and you ability to “look ’em in the eye” is part of that.


    Benton and Wright, co-authors of The Leadership Mind Switch (McGraw-Hill, 2017)

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

    Tagged with: , ,
    Posted in Personal Branding
    Content Partners
    As Seen In