• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Make Apology When Necessary


    sorry-1186962_640When you need to make an apology for something:

    • Take action sooner rather than later.
    • Don’t avoid and skirt the issue (the way politicians do when they routinely refer to their mistakes as “oversights”).
    • Think through what you want to say.
    • Phrase it carefully, write it down, and rehearse it.
    • Plan where, when, and how you’ll say it.
    • Be genuine and sincere when you express regret.
    • Take responsibility. Don’t try to justify, find a scapegoat,or shift culpability. Explain the actions to be taken going forward to prevent a repeated incident. Explain the change that you will make to remedy the wrong: “Here’s what I’m doing. . . .”
    • Make amends and reparations, and make the situation right.
    • Explain the likely penalty if you don’t carry out your commitment.

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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