Simple strategies for creating a memorable personal brand in the Year 2022 won’t perplex you once you read how simple they really are.
The founders of Tesla, Virgin, and Microsoft are world-famous. You get that, right? But why are they so famous? PR? Newspaper stories? Criminal records? No! They have impressed their personal brand upon the world. All of it. Every inch. From Borneo to Bali. If any of them walked into any company anywhere in the globe and asked for a job, there is little doubt that they would all be employed in an instant, regardless of whether or not they had any prior knowledge of the present firm in question.
However, this is not implying that you can have a personal brand without having a company of some kind. In order to succeed in a competitive business climate, you must first establish a respectable firm. While using the power of human connection and interaction to create an unforgettable personal brand, you can double the impact of your company.
Personal brands are, at their core, industry leaders who are respected and recognized for their achievements. After everything is said and done, it’s never too early to begin developing your brand. And voicing your boundaries and limits. For those of you who are just getting started in the area of personal branding, there are four crucial things to consider before diving headfirst.
1. Provide value, value, and more value.
Personal branding should not just be about you but also about how you can provide value to others via your business when it comes to developing a personal brand.
It’s all well and good to create content that is tailored to the needs of your target audience, but the only way to really develop trust with people is to provide them with value while asking nothing in return. As professional boxers put it: “Jab, jab, jab, right hook, right hook, right hook.” In layman’s words, add value, value, and more value before going for the sale. Value is nearly synonymous with memorable.
2. Transparency and authenticity in a brand are essential.
One thing that is absent on social media is a high level of openness and genuineness from the participants. It doesn’t take long to see individuals showcasing their vehicles, lifestyles, and income statistics when half the time they’re leased, on vacation, or otherwise not making a profit.
Leaders that are truthful and true in their communication utilize their platforms to disseminate their memorable messages. The best leaders do one thing. Lead. They accept the spotlight. They live in it but don’t let it overwhelm them. Additionally, they share it with their associates. Likewise, they are so transparent that their branding is organic, compelling, and timeless.
Being genuine and honest is the most effective type of leadership. That’s what you’re reaching for.
3. Have a sense of direction.
Clear communication is, as the adage goes, compelling. In terms of your brand, you must be very confident of your intentions.
This encompasses both your specialty and your message, as well as your target audience. Speaking about cats in front of an audience of computer programmers? That’s a surefire way to ensure that your message falls flat. Before you put a lot of time and money into your brand, figure out precisely what you’re attempting to accomplish. As a result, this will help you find your feet and your audience far more quickly.
4. Make an effort to be amusing and memorable.
Don’t be dull. The reality is that there are millions of individuals out there that are attempting to communicate the same message as you. If you aren’t entertaining your guests, it is likely that they will not stay for very long. And your brand must entertain. And intrigue. It must shout without making undue noise. And be sincere. It doesn’t hurt if it’s nice, too. But that’s optional.
Remember Erich von Stroheim? Probably not. A movie actor. However, you remember his brand motto: The Man You Love to Hate.
In conclusion, come up with your one-of-a-kind and fun approach to influence, engage, and inspire your audience and share it with the world. What have you got to lose? With these four components in place, you will be well on your way to developing a distinctive personal brand and being relevant in 2022 and beyond. Like they say in the commercials. Try it…you’ll like it.