When it comes to building a personal brand it’s important to attract and new website visitors. While having a descriptive About Us page in place is good there may not be enough information to capture their interest. In order to reach your audience you need provide a stand-out page that speaks to their needs.
Would you like to see more conversions from your website? By understanding who your target market is and where their pain points are your brand can develop a message that speaks to them directly. This includes answering their common questions in a way that is relatable.
A personal brand should be clear and in-tune with the needs of its audience and customers in order to be successful with their About Us page.
What a Great About Us Page Should Say
A basic biography is just the beginning framework from which to create a customer-centric message. Here are several ways you can develop attractive and unique content:
• Write for your audience – After determining the main pain points of your readers your brand should create an About Us page directly tied into those needs and how you can solve their problems. Use history and personal stories to add a human element to your company along with any customer testimonials.
• Change a few words – Create content that uses less of the words, “I,” “We,” or “Us.” Instead, build your sentences around “You,” and “Them,” to focus the attention on your leads and customers. When they learn that the About Us page is really about their needs they will be more likely to dive deeper into what you have to offer.
• Stand out from the rest – Determine what makes your brand unique from others in your niche and bring that out on your About Us page. Depending on your company this can include funny stories, serious videos that provide a background, examples of products or services, ect. Get as creative as you can with this content, as your voice can shine through in the midst of other websites that only offer stale or boring content.
The purpose of an About Us page for your personal brand is to capture your reader’s’ interest right away before they decide to leave to your competitors. Your message should hook your readers in a way that peaks their interest and compels them to get to know more about your brand.