Recently, I had an eyebrow-raising call. My Prospect said outright that although she knows her services are exactly what her clientele needs she cannot convert them to clients. After a lengthy discussion, I offered a number of suggestions of how to improve the process.
Categories of ambition
The content of my program was discussed to which “Julia” replied she cannot afford it. Upon which, I suggested she consider purchasing my book, Nice Girls DO Get the Sale, which contains the heart of the much-needed information. Julia then replied, “I don’t want to read anything.” The conversation disintegrated from there.
Ironically, this woman had asked upfront what types of clients I take on. My answer was, “Those who are motivated to succeed.” Our conversation clearly told me she is not in this category. The call quickly terminated.
The exact opposite is true of my friend, Aricia. She is a very accomplished coach and marketing expert. She began with a Master’s Degree in educational psychology and worked as a therapist. Later, she moved into providing innovative career coaching and working with businesses to help them understand the psychological makeup of their ideal clients to market more effectively and efficiently.
Aricia especially loves making candy. Several years ago she found an old family recipe for fudge in the attic. She began to tinker and adjust, experiment and play until her own creation emerged. This coincided with a memory that came up in a meditation – the memory that as a small child her dream was to work in a candy factory!
Making the dream even sweeter, her sons used to stand in the kitchen helping her make candy and this brought wonderful remembrances to mind. Even the cleanup was turned into a fun time together.
The recognition hit it was time to take a leap of faith. Together with her children, Aricia began to build Satchi Fudge. It was the combination of passion, talent in the kitchen and a motivated dream that have come together to create a delicious business brand in every sense. The tag line says it all – Happiness & bliss one bite at a time.
The belief they would be successful, vision and careful planning with her sons, brought a huge surprise. Only two months into their business, Satchi Fudge was entered into the Colorado Chocolate Festival. Her competitors were well-established in the world of candy but it was the passion and drive of Satchi Fudge (www.satchifudge.com – live link possible?) that earned them the title of #1 Best Fudge in Colorado!
I’m willing to bet their motivation and passion for what they do will serve to build their brand, drive sales, and will make them an international force to be reckoned with.
Take a moment to consider what your passion is and what can you do to move your business or career to the next level.
Should you truly wish to build brand awareness and increase revenue, you must make a commitment to education in all forms. You must have the desire and belief you will succeed. Only when you hold these close to your heart to do what it takes as Aricia did, will your inspiration take you to the heights of which you currently dream. Your dream will become a well-recognized brand.
Elinor Stutz, CEO of Smooth Sale, LLC authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”. She provides team sales training, private coaching, and Inspirational keynotes for conferences to standing ovations. Elinor is available for consultation. Call (800) 704-1499 today