Personal Branding Weekly
Are you starting to feel the “fall season” settling into your area? Use this as a perfect reminder to update your profiles and review your networking platforms. This past week Glassdoor shared some great tips on how to do that while Oscar and Jeff shared how to deal with mistakes and the mistake of not having a plan.
Here’s what you might have missed during your business week:
- Personal Branding Accelerates Professional Advancement by Deborah Shane
- Reducing Friction: Too Many Minds by Jun Loayza
- Resume Personal Branding Best Practices Part 2 – Superior/Commodity by Phil Rosenberg
- Oh Canada, Why Did I Say That? by Nance Rosen
- Spin Negative Publicity Like Princess Kate by Heather Huhman
- Top Strategies to Grow Recognition by Elinor Stutz
- Is Your Personal Brand Going to Make You Obsolete? by Roger Parker
- How to Conduct a ‘Stealth’ Job Search by Skip Freeman
- 6 Ways to Freshen Up Your Online Profile for Fall by Glassdoor.com
- Mistakes of a Lifetime by Oscar Del Santo
- What’s Worse than No Plan? by Jeff Shuey
- Do You Have Any Questions? Preparing Questions for Interviews by Michael Spinale
- Are You Indispensable? Add Value Wherever You Can by Beth Kuhel
- Does Your Resume Do These Four Key Things? by Rebecca Rapple
- 6 Secrets for a More Powerful LinkedIn Summary by Pete Leibman
This week you can look forward to some tips of how to use promotional products to build your personal brand and the etiquette to do that. It’s perfect timing with holiday gift giving just around the corner! We’ll also cover twitter spam, hiring techniques, and how a single incident can undermine everything. I look forward to your comments on each post!
An attribute of Twitter that is often overlooked is your “favorite” function. Normally, we would use this to simply save a clever quote, an important resource, or even a thread that is noted as something to remember. It proposes a simple job, to store what you enjoy, but there is another far more effective way to utilize this basic tool.
When people visit your Twitter page, they see your stream along with a background, the groups you follow, and those who follow you. But, they also see your favorites which are commonly the things you pay the most attention to. So ask yourself: what is it that you pay attention to? Shouldn’t it include the positive things people say about you as well as trending topics?
Third party testimonials are valuable
Consider that these favorites could be used as third-party testimonials. This is a great way to build a recommendation wall for your business. When people mention you or discuss you in topic, this is a great opportunity to capture a testimonial. Eventually, threads dissipate and old tweets disappear, but not if you favorite them. Favorite the people that say something positive about you- be it an article, comment, product, service, or book. When your name appears, don’t just respond to it- save it as a testimonial. Another advantage is that you can later re-tweet it or share it on other social sites like Facebook or reference them in a blog.
Twitter’s favorite function can be used as a testimonial resource, making it an excellent candidate for word of mouth marketing. When others talk about you, it’s stored on your wall to endorse your professionalism and capabilities. With Twitter’s open network, it is possible for anyone to see these recommendations, especially if someone is researching you for a future business prospect. You can let others speak for you because what they have to say tends to have far more influence than all the finessing you alone could manage. Put it to use today and start building your recommendation wall on Twitter.
Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.