Personal Branding Weekly – Persistent and Consistent Action

Career DevelopmentPersonal Branding

Losing weight has always been challenging for me and I know why. I consistently eat yet I work out in spurts. Inspiration hits and I’m off and running (literally) and I will sustain that level for a short time and then I’ll get “too busy” and it will be days before I do any substantial activity again. Yet, my eating is consistent. I eat every single day without question.

To paraphrase the late Jay Conrad Levinson, father of Guerilla Marketing, he said that he would rather have poor marketing with commitment than great marketing and no commitment. It’s that persistent and consistent action that is also vital to your personal brand management.

What are you doing on a consistent basis to manage and to communicate your personal brand? What are you doing persistently to manage your reputation online and offline or to network and develop the relationships you already have? What are you doing to consistently create value for yourself and for those you serve?

Take a look at what we covered this week. Which posts provide insights and resources that add to your quiver of consistency?

Some takeaways to help your brand consistency:

  1. One of his secrets was that Carnegie learned early on that people like to hear their own names. As simple as it may sound, we often are too concerned with our own daily life, forget most people who are around us and, thus fail to make them feel important. (Author, Ken Sundheim)
  2. The idea of the well-rounded generalist is, if not a myth, at least an inefficient use of anyone’s time. (Author, Erik Deckers)
  3. Even if you don’t sell tangible products, Pinterest is a great place to spread your brand message. (Author, Leslie Truex)
  4. Visual content is very effective in telling your brand’s story, and helps connect your audience in a compelling way. (Author, Susan Gilbert)
  5. And link your blog to your website. It will help to establish credibility and show that you’re knowledgeable and active in the industry. (Author, Sabrina Clark)
  6. Something you should always be doing for your brand, whether unemployed or not, is to constantly build and shape your network. (Author, Heather Huhman)
  7. Your personal brand is built by knowing who you are and being able to tell stories that showcase these qualities. (Author, Nance Rosen)

We’ve crafted some great tweetables you can use in your own tweets:

Curate your career: put info about yourself in one place to let people visually comprehend what your career is about. [tweet this]

Blog Link:

Passed over for the top job? Do something that makes the hiring official realize you would have been the better choice. [tweet this]

Blog Link:

Mastering the balance between confidence and humility is what makes high-performers in the workplace. [tweet this]

Blog Link:

You don’t have to be good at everything; we live in a world of specialization now. [tweet this]

Blog Link:

Studies show that almost 70% of Americans do not like their jobs. Are you one of them? [tweet this]

Blog Link:

Did you know that over 90% of recruiters and employers are using LinkedIn to identify job candidates? [tweet this]

Blog Link:

In Corporate America, be known as sincere not full of self-interest and you’ll quickly make allies around the company. [tweet this]

Blog Link:

My husband’s work at a grocery store is a source of interesting stories about people’s behavior when they ask for something or don’t get what they want. It’s remarkable how different some act when they’re speaking with the mayor, city council, CEOs and community leaders. I’m reminded of a phrase I heard a long time ago, if you want to know who someone is watch how they treat the people that work for you. You see brand consistency, the positive and the negative, rings through. People can’t always put their finger on why they don’t like, trust or believe someone yet there’s a gut feeling that undeniable. Even in the cases of those who are great at masking their actions, eventually their persistent behavior catches up with them – after all it’s consistent which makes it easy to predict.

This next week, we’re diving into:

• It’s not a problem that you don’t have an MBA.
• Branding mistakes you didn’t know you’re making.
• The fact that there are no difficult people.

Thanks for taking the time to read and comment. Each of us appreciate you!


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.