Polish Your Brand for Increased Results This New Year

Personal Branding

Your personal brand is the true reflection of you at any given point in time while change is a continual process as we journey through life. How we change and the affect it has on our brand is something to always take into consideration. This allows for appropriate adjustments to be made in communicating the distinctions of our unique brand.

Year-end is a great time to begin the practice.  Consider making this a committed habit for both business and career.

Questions to contemplate are: How have your recent past experiences elevated where you are today? What are you trying to achieve next year?  One of the more difficult steps for newer entrepreneurs is to find a starting point to become their own cheerleader.  By factually and succinctly expressing your identity, it will ease the uncertainty of having to talk about yourself.

When your soul searching produces answers, take time to craft new statements for accurately expressing your updated brand. Consider new venues for your branding activities that help deliver your message far and wide for attracting increased interest in your offerings. The more accurately you can pinpoint your brand, the easier will be your branding effort for becoming well-known.

On a deeper level, have you ever fantasized about your career or business?   Have you ever expressed it out loud to anyone or is it a deep dark secret?

The first step in making your visions come true is to state them out loud to those with whom you may comfortably confide.   By talking about your dream, it becomes more viable.  You soon begin to contemplate the initial steps to be taken.   A willingness to take baby steps in this direction helps to gather momentum in building a team of cheerleaders contributing to your branding and marketing effort.

Your team comes in the form of collaborative partnerships and those willing to help promote you on the social media sites. Be the first to help others.  Establish a reciprocal arrangement so that everyone pitches in and feels as if they too are appreciated.

As this practice is established, build communities on the social media sites. Welcome the newcomers into your inner circle so they too feel they are in a good environment and wish to contribute to the back and forth promotion or branding effort. By increasing the people involved and the venues utilized for marketing, you dramatically increase awareness of your brand.

The quote, “Dream it, do it, become it,” summarizes business development and heading toward making the sale, and achieving your once secretive desire. Every few months take note of where you are and where you are headed so that your cheerleading team will be on top of promoting your up-to-date brand.  More opportunities for getting to the right job or clientele will fall into your lap.

Could you use a extra motivation to take bigger action early 2012?   Consider “Design Your Best Year Yet!” – a 14 day virtual conference donated by experts in their field as a gift for you. Register: http://www.motivationmarathon.com/?a_aid=2239

As your brand matures, you experience the Smooth Sale!


Elinor Stutz, CEO of Smooth Sale, LLC authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”. She provides corporate consultation, training, coaching, and Inspirational keynotes. Elinor may be reached at Elinor@smoothsale.net or Call (800) 704-1499 today.