PSST..We’re All In Sales!

It always astounds me that people in lead business positions today still don’t see one of their main jobs as ‘sales’ focused.

Sales-”the moving of goods and services in exchange for value, the top line of the company report”. Without sales there is NO company. Today more than ever we are all in sales when we directly interact with the public on any aspect of the product or service.

YOU are the “new face of sales” regardless of what position you have with a company.

We’re all the sales department

  • The front line person who greets us at the door, answers the phone or our emails and directs us to the appropriate department.
  • The customer service person who now handles sales and service.
  • The service department that manages people after the sale.
  • The principles of the company that are the face of the company and speak directly to customers through networking, marketing and advertising.
  • The accounting department that works with people on their bills and payments.

The importance of every department being unified with regard to the product, service, features, benefits, current marketing and a customer service philosophy will be the difference between a long term loyal customer or a short term one. Companies that focus on building customer loyalty through exceptional sales and customer service will win those long term-ers especially today.

Sales is everyone’s responsibility in the company. Regardless of what department you are in. Communicating the company features and benefits in a knowledgeable and respective way to the public or your co-workers is sales. Regardless if you are a solo-preneur, webpreneur, blog-preneur, independent rep or you are the heart, soul and face of your small business company and brand is sales.

Here are a few resources for sales that I highly recommend.

How you solve problems and pain by offering solutions is sales.

When you promote your track record through testimonials for credibility and integrity that’s sales.

Enhancing and developing your communications skills in video, in person and in writing is sales.

This is not as hard you think. It’s actually a very natural part of what we do everyday anyway: talk to each other! The level of success your business can achieve today is directly proportional to your ability to “sell”. It’s NOT a dirty word, or a sleazy profession anymore. It’s ingrained in all our social media activities too.

On the contrary, sales remains one of the most accomplished, essential and important life skills anyone can have and should highly develop!



Deborah Shane is an author, entrepreneur, radio host and expert. She is the leader of her business education and professional development company, Train with Shane, hosts a weekly business radio show, and writes for several national business, career and marketing blogs, and websites. Her book Career Transition-make the shift-the 5 steps to successful career reinvention comes out in early 2011. Connect with her on Twitter, Facebook, LinkedIn and Blogtalkradio at Deborah Shane, or visit