• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Stop Analysis Paralysis From Holding Your Personal Brand Back

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    Growing a business can be a challenge with so many different decisions to make. The key is to stay focused and not allow yourself to become sidetracked in order to attain your goals.

    Having a solid focus for is essential to success along with a well planned business strategy. Here are several ways your personal brand can avoid analysis paralysis and stay on track:

    • Be ready for mistakes – As business owners we may not have the right answer to everything. By learning from mistakes know ahead of time that these will happen, especially if you have several clients. This will enable you to better handle situations that arise with transparency, which builds trust for your brand.
    • Discover what shapes your decisions – Our background, culture, education, location, ect. are all factors that influence how we respond. If your brand is not moving forward find out what area(s) needs to be changed. This may take looking at what the competition is doing well in your industry as well as educating yourself on how to have a better focus.
    • Move away from over-thinking – We can create anxiety when second guessing our decisions. This process takes up our working memory, and causes us to become less productive. Step back and choose a different task or take a break instead of continuing until your problem is solved, which can hinder the process of moving forward.
    • Enlist help from others – Many personal brands are solo business owners. This is why getting a mentor or coach can help you manage time better and learn new ideas. Find someone you can trust to help you bring a fresh perspective to your business.

    A smart personal brand understands that planning needs to be focused, honest, and built with the help of others. Once you take these steps to stop over analyzing the process you can free your brand up to moving forward more quickly with better results on your bottom line.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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