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    Branding Is…Bad?

    We are ineffectual and inauthentic when "packaged." Branding is essential, but it's not always right. Be honest, accurate, and personal. We are ineffectual and inauthentic when “packaged.” Branding is essential, but it’s not always right. Be honest, accurate, and personal.

    Why would personal branding be bad? After all, it’s a standard business practice to curate and share a specific version of oneself.

    Sheryl Sandberg, author and Facebook COO, answered questions about personal branding in work. …

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    Posted in Personal Branding, Reputation Management

    Visible Brand: Strategies for 2022

    With so many ways to connect with your potential audience, getting more visible is certainly possible...but only if you put in the effort. With so many ways to connect with your potential audience, getting more visible is certainly possible…but only if you put in the effort.

    Now is the perfect moment to build, magnify, and market your brand. When you choose to be in the limelight, you need to have a plan. Here are the details you’ll need …

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    Posted in Personal Branding

    Brand vs. Reputation

    In a world where companies fight for attention, establishing a brand reputation that stands out is a top responsibility for entrepreneurs. In a world where companies fight for attention, establishing a brand reputation that stands out is a top responsibility for entrepreneurs.

    Personal branding is still an essential factor that requires careful consideration to attract a target audience. Business owners must create a consistent presence with the brand’s goal, reputation, and fundamental values to influence the …

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    Posted in Personal Branding, Reputation Management

    Branding Over Age 50

    Whether you're looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You'll have more clout. Whether you’re looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You’ll have more clout.

    Clout, in turn, allows you to be influential, indispensable, and, most importantly, joyful at work. But personal branding is subtle, and it varies depending on your career stage and generation.

    I’ve seen …

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    Posted in Personal Branding, Reputation Management

    Learning from Henry Ford | Productivity Tips for Personal Branding

     

    Unlike most individuals interested in building their personal brands in today’s world, Henry Ford didn’t reinvent the wheel every time he produced a car.

    Rather, Henry Ford created an efficient system, or process, for building and selling cars.

    Once he perfected the system, he was able to refine and fine-tune the process until his …

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    Posted in authors corner, Brand Yourself As, Personal Branding, Sound Branding, Success Strategies

    7 Keys to an Effective Blogging Strategy

    Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?

    Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?

    Authors blogging to build interest in their upcoming books and small business …

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    Posted in authors corner, guest post, Marketing, Personal Branding, Success Strategies
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