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    How to Change a Career Not a Job

    No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how …

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    Posted in Personal Branding

    How I Re-Branded Myself After a Big Career Change

    For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions.

    Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. In fact, I attended Pubcon’s signature event in Las Vegas ten years in a row. …

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    Posted in entrepreneurship, Personal Branding

    Thinking About Changing Your Career? Consider Modifying Before Leaving

    There are many good reasons for considering a career change but sometimes change doesn’t have to be as radical as you think to improve your situation. I met with a highly intelligent woman who had been selling real-estate for many years and was successful even when the market was down.  The pressure of managing her …

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    Posted in Career Development, Personal Branding

    Branding Years Of Experience

    Age 40+ job seekers can face ageism when they apply for positions at many companies. One of the triggers for age discrimination is the personal brand a candidate chooses on their resume.

    The changed reality of today’s job market is that years of experience aren’t as valuable as they used to be. When experience loses …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Your Resume For Intelligence

    You know that you’re smarter than the average bear, but how can you give your resume reader that first impression?

    Most job seekers try to do this directly, using adjectives that say “I’m smart!”.

    Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have …

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    Posted in Career Development, Job Search, Personal Branding

    Branding For A Job Vs Branding For An Opportunity

    Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.

    We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.

    But in a …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Yourself As Perfect For A Specific Opportunity

    Does your resume brand you as a strong candidate for a range of opportunities?

    It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.

    The problem is, you think this is a good thing.

    … …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Branding Your Resume As Technologically Current

    Most employers today look for employees that already know how to use the software that employer uses.

    Few employers have training budgets for new employees – to use their training budgets more efficiently, employers want to hire new employees who already have the necessary training. While there are exceptions, you should consider this the rule.…

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Personal Branding Best Practices Part 4 – Concise

    Your resume communicates a personal brand in a snap.

    That’s the entire purpose of your resume’s personal brand – to communicate a gut-feel first impression that you’re qualified and that you’re a superior candidate.

    When your resume gets to a human being, it has to pass two quick snap-judgment tests:

    The 6 Second Test: Are…
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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    Resume Personal Branding Best Practices Part 3 – Consistency

    Your resume creates a unique part of your personal brand.

    Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search.

    The third part in our series of …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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