The goal of marketing online is for your personal brand to be seen as a valuable and trusted resource. What you may not realize is there are a lot of spam or fake accounts you may be connected with on social media. In order to be effective and encourage the right people to spread the … Read the Rest →
Trust is the most important factor when attracting word of mouth recommendations. Having the right influencer connections for your personal brand is another way, but it’s how you build those relationships that makes a true impact.
How can your brand gain more visibility through meaningful connections? By establishing relationships with individuals and business leaders. With … Read the Rest →
Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. This is a great time for personal brands to start getting active again for increased online … Read the Rest →
When it comes to promoting a personal brand it can be a challenge to reach the right media outlets. But there are strategies to employ that will actually attract the press to your company. With good research in your target market and a solid press kit your brand can get noticed.
Coverage from newspapers, bloggers … Read the Rest →
In order to encourage more exposure for your personal brand it’s important to be actively communicating with your fans and followers. With the right strategies in place your business can attract leads to your products or services.
LinkedIn is a premier networking resource for personal brands, and is now a great warm lead generator as … Read the Rest →
A loyal following is like gold when it comes to building a personal brand. While online marketing is very effective in this process it’s also important to include a strong call-to-action with that, otherwise known as influence or permission marketing. In order to effectively harness the power of this method, it is important to craft … Read the Rest →
Target market research has evolved to a more human approach in the last ten years as social media has taken root as part of how we do business. Today the way people look for information on a personal brand has much more meaning. In order to be successful your business must know more about the … Read the Rest →
