Search engine optimization (SEO) is an important factor for boosting your brand identity. In years gone by, SEO comprised little more than mentioning a brand name repeatedly on any landing page. Search engine algorithms have since evolved into complex, smart tools that deliver enhanced search result ranking and brand awareness.
A skilled brand manager and … Read the Rest →
Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video.
How is this important for your … Read the Rest →
Most of the résumés employers receive either as hard copies or that are uploaded electronically reside in databases. If those databases were in graphic form, each résumé would resemble a lonely tombstone in a cemetery. In the majority of cases, submitting résumés is futile because they get resurrected only if they include keywords—specifically, those keywords … Read the Rest →
In this context the black hole is not a scientific term but rather the annoying condition when people apply for posted job openings and they never hear back. It is very frustrating because applying for positions is a time consuming effort often with no results. But why is this so prevalent? The answer is simple; … Read the Rest →
Customization is key. Never before have those three words applied more to the job market. Today, recruiters and hiring managers aren’t looking for resumes with generic experience; they’re looking for job seekers with resumes that directly relate to the role being filled.
In fact, 87 percent of the 411 HR professionals surveyed by SHRM in … Read the Rest →
Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.
Should you still use basic keywords?
In the … Read the Rest →
If you want recruiters to find you and email you directly even before you apply to any job postings, you should definitely use keywords on your LinkedIn profile and on your resume.
Recruiters do not always look for candidates for a single position. They generally try to hire for several positions at the same. Therefore, … Read the Rest →
