• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Why You Should Think About Google Featured Snippets Again for Your Brand

    Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video.

    How is this important for your …

    Tagged with: , , , , ,
    Posted in Personal Branding

    4 Tips for Using Résumé Keywords to Get Found

    Most of the résumés employers receive either as hard copies or that are uploaded electronically reside in databases. If those databases were in graphic form, each résumé would resemble a lonely tombstone in a cemetery. In the majority of cases, submitting résumés is futile because they get resurrected only if they include keywords—specifically, those keywords …

    Tagged with: , , ,
    Posted in Personal Branding

    Avoiding the Black Hole

    In this context the black hole is not a scientific term but rather the annoying condition when people apply for posted job openings and they never hear back.  It is very frustrating because applying for positions is a time consuming effort often with no results.  But why is this so prevalent?  The answer is simple; …

    Tagged with: ,
    Posted in Career Development, Career Resources

    3 Best Ways To Customize Your Resume

    Customization is key. Never before have those three words applied more to the job market. Today, recruiters and hiring managers aren’t looking for resumes with generic experience; they’re looking for job seekers with resumes that directly relate to the role being filled.

    In fact, 87 percent of the 411 HR professionals surveyed by SHRM in …

    Tagged with: , , , , ,
    Posted in guest post, Job Search

    Use Precise Keyword Research for Better Brand Visibility

    Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.

    Should you still use basic keywords?

    In the …

    Tagged with: ,
    Posted in Personal Branding, SEO

    Importance of Keywords on LinkedIn and on Your Resume

    If you want recruiters to  find you and email you directly even before you apply to any job postings, you should definitely use keywords on your LinkedIn profile and on your resume.

    Recruiters do not always look for candidates for a single position. They generally try to hire for several positions at the same. Therefore, …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies
    Content Partners
    As Seen In